Tools
ToolsSep 14, 20267 min read
Best Profound and Peec AI Alternatives for 2026
Eight alternatives to Profound and Peec AI for tracking brand visibility in AI answers, with facts from each vendor's own public pages and who each tool suits.
AI search guides, research and playbooks
Practical writing on answer engine optimisation: how ChatGPT, Gemini, Perplexity, Claude and Grok decide what to say about a brand, how to measure it, and what to change when the answer leaves you out.
All 32 posts
AI searchSep 13, 20265 min read
What a New AI Model Release Changes for Your Brand's Visibility
When an AI engine ships a new model, answers about your category can shift. Here is what changes, what to do in the first week, and what not to do.
ComparisonSep 12, 20268 min read
Noma vs Profound vs Peec AI: An Honest Comparison
How Noma, Profound and Peec AI compare on engines, data, metrics, citations, integrations, pricing, security and agency support, using each company's own public pages.
StrategySep 11, 20266 min read
GEO vs SEO Budgets: Where Should CMOs Spend in 2026?
GEO is a layer on top of SEO, not a replacement for it. Here is how CMOs should reason about splitting budget between the two, without a made-up formula.
ToolsSep 11, 202611 min read
Best AI Visibility and AEO Tools in 2026
Ten AI visibility and AEO tools for 2026, what each one covers according to its own public pages, and which kind of team each one suits.
AttributionSep 10, 20269 min read
AI Search Attribution: Connecting AI Visibility to Revenue
A practical three-layer framework for connecting AI visibility to revenue: the answer layer, the visit layer and the revenue layer, set up with ordinary tools.
AttributionSep 10, 20265 min read
Why Attribution Is the Missing Layer in AEO
AEO measures visibility, citations and share of voice well, but rarely connects them to pipeline. Here is why that gap exists and what a credible attribution layer looks like.
ProductSep 9, 20265 min read
Introducing Noma: See How AI Answers Describe Your Brand
Noma tracks how ChatGPT, Gemini, Perplexity, Claude and Grok describe your brand, shows the sources behind each answer, and helps your team close the gaps.
AttributionSep 8, 20265 min read
What Is AI Search Attribution?
AI search attribution connects the influence of AI answers to business outcomes. Here is why it is hard, the methods that hold up, and what it cannot tell you.
AI ShoppingSep 7, 20265 min read
What Is AI Shopping, and How Do Products Appear in ChatGPT Shopping?
AI shopping is buyers researching, comparing and choosing products inside an AI assistant. Here is what those assistants rely on, and how brands can prepare.
AI OverviewsSep 5, 20266 min read
How to Win Google AI Overviews for Your Product Pages
Product pages built for conversion often hide the facts Google's AI features need. Here is how to make yours clear, crawlable and easy to use in AI Overviews.
AEOSep 4, 20266 min read
AEO in 30 Days: A Starter Checklist
A week-by-week checklist for setting up answer engine optimization: positioning, prompts, a baseline, owned page fixes and third-party sources, then a monthly rhythm.
AEOSep 3, 20269 min read
How to Get Your Brand Recommended by ChatGPT, Gemini, Perplexity and Claude
AI engines recommend brands they can describe clearly and verify elsewhere. Here is the practical work that makes your brand one of them, engine by engine.
SaaSSep 2, 20268 min read
AEO for SaaS: How B2B Software Wins AI Search
B2B buyers now ask AI assistants to build their software shortlists. Here is how SaaS companies get named, stay accurate and measure progress in AI search.
AEOSep 1, 20266 min read
Multi-Engine AEO: How to Cover ChatGPT, Gemini, Perplexity, Claude and Grok at Once
Five AI engines answer the same question differently. Here is why optimizing for one is fragile, the foundations that help all of them, and how to prioritize when they split.
AI visibilityAug 31, 20267 min read
How to Track Your Brand Across ChatGPT, Gemini, Perplexity, Claude and Grok
A step-by-step method for tracking how five AI engines mention your brand: the prompt set, the schedule, what to record, and how to read the results.
CitationsAug 28, 20265 min read
Citation vs Brand Mention in AI Search: What's the Difference?
A mention is your brand named in an AI answer. A citation is your URL listed as a source. They are separate outcomes, and each one calls for different work.
AEOAug 27, 20268 min read
How AI Engines Decide Which Sources to Cite
AI assistants cite a small, repeatable set of sources for any given question. Here is what determines whether a page makes that set, and what to change if yours doesn't.
Share of voiceAug 27, 20267 min read
What Is AI Share of Voice, and How Is It Calculated?
AI share of voice measures how much of the conversation your brand holds inside AI answers, relative to competitors. Here is the formula, what it misses, and how it differs from visibility.
AI searchAug 27, 20267 min read
Why ChatGPT, Gemini, Claude and Perplexity Disagree About Your Brand
Ask five AI engines the same question about your category and you get five different answers. Here is why the disagreement happens, and why averaging it away is a mistake.
HallucinationsAug 27, 20268 min read
What Do You Do When AI Gets Your Brand Wrong?
AI engines state wrong pricing, features and facts about brands with complete confidence. There is no support line to call. Here is the sequence that actually corrects the record.
AEOAug 27, 20267 min read
How Do You Get Cited More Often by AI Engines?
Getting mentioned in an AI answer and getting cited as its source are different achievements. Here is the work that moves each, in the order that pays.
PromptsAug 27, 20267 min read
Which Prompts Should You Track to Monitor AI Search?
A tracked prompt set is the measurement instrument for AI visibility. Choose it badly and every number after it is misleading. Here is how to build one that holds up.
ReportingAug 27, 20267 min read
How Do You Report AEO Performance to a CFO?
AI visibility metrics do not map cleanly onto revenue, and pretending otherwise is how budgets get cut. Here is how to report it honestly and still make the case.
SentimentAug 26, 20265 min read
What Is Brand Sentiment in AI Answers?
Brand sentiment in AI answers is how an engine describes your brand when it names you. Here is how to score it, read it next to visibility, and fix negative framing.
AI visibilityAug 24, 20265 min read
What Is AI Visibility?
AI visibility is how often and how favorably AI answers name your brand for the questions buyers ask. Here is how it is measured and the mistakes that distort it.
AI searchAug 21, 20265 min read
What Is Zero-Click Search, and What Does It Mean for Brands?
Zero-click search is when a question gets resolved without a click to any website. AI answers extend it, and clicks alone now undercount influence. Here is what to measure instead.
AI searchAug 19, 20264 min read
What Is an Answer Engine?
An answer engine is an AI system that responds to a question with a synthesized answer instead of a list of links. Here is how they work and what that means for brands.
GEOAug 17, 20265 min read
What Is Generative Engine Optimization (GEO)?
Generative engine optimization is the work of getting your brand named, described accurately and cited in AI-generated answers. Here is what it involves and how it relates to AEO and SEO.
AI visibilityMay 1, 20255 min read
The difference between AI visibility and SEO: what brand managers need to know
Your brand can rank on page one of Google and still be invisible in AI-generated answers. Here's why that happens, what AI engines actually measure, and what to do about it this quarter.