Best AI Visibility and AEO Tools in 2026

An AEO tool, also called an AI visibility tool, asks AI assistants such as ChatGPT, Gemini and Google AI Overviews the questions your buyers ask, then reports whether the answers name your brand, how they describe it and which pages they cite.

Noma by Nurdd makes one of these tools and does not score its competitors, so the order below is not a quality ranking. It is where to start, by team type, based on what each vendor publishes.

A note on who wrote this: this guide is written by Noma by Nurdd, which makes one of the tools in it. Every detail about another company comes from that company’s own pricing, product or help pages as we read them in October 2026, and each one is linked to the page it came from. Products in this category change quickly, so confirm current details with each vendor before you buy.

What is an AEO tool?

AEO stands for answer engine optimisation: the work of getting your brand named, described accurately and cited when an AI assistant answers a question. An AEO tool is the measuring side of that work. It keeps a fixed set of buyer questions, called prompts, asks them on a schedule, and records what each engine says. If the terms are new, start with what AEO is or the glossary.

The same tools are sold as AI visibility tools, AI search monitoring tools and GEO tools. GEO, generative engine optimisation, is another name for the same work, and how Noma approaches GEO sets out what that covers in practice. Our separate guide to GEO tools looks at the category from that angle.

An AEO tool does not replace SEO. Search rankings still decide what a results page shows, while an AI answer names a handful of brands or none. The two overlap, and AI visibility versus SEO covers where they part, and how to split a budget between GEO and SEO covers what to fund first.

How do I choose an AI visibility tool?

Settle your requirements before you look at features. These five questions narrow the list quickly.

1. Which engines do your buyers use? Coverage varies more than anything else. Cross off any tool that does not track them on the plan you would buy.
2. How many prompts do you need? Tools price by prompts, responses, credits or projects. Work out your prompt count first, using a guide such as which prompts to track, then price every tool at that volume.
3. Does procurement need SOC 2 or SSO? Where tools list these, it is usually on an Enterprise plan only. Check before you trial.
4. How fresh does the data need to be? Most tools here describe daily runs. Some let you choose daily, weekly or monthly.
5. Do you manage several brands or clients? Look at projects per plan and at agency pricing, which several vendors publish separately.

Then run the same prompts through two or three shortlisted tools and compare the results with what you see when you ask the engines yourself. For a closer look at two of the most-searched tools against Noma, read Noma vs Profound vs Peec AI, and the compare hub collects every comparison we publish.

Which AI engines do AEO tools track?

Every tool here that names its engines lists ChatGPT. Beyond that, coverage splits: some tools focus on chat assistants, others add Google AI Overviews, Google AI Mode and Microsoft Copilot, and entry plans often cover fewer engines than Enterprise. The table lists what each vendor names on its own page.

If your buyers mostly start on Google, AI Overviews and AI Mode may matter more than one more chat assistant. If they live in ChatGPT, see how Noma tracks ChatGPT visibility for what a daily ChatGPT record looks like, and the Gemini visibility tracker for the same record in Gemini.

How much do AEO tools cost?

Published entry prices run from €47 to $295 a month, and Profound and AthenaHQ start with a free tier instead of a paid entry plan. The unit differs from tool to tool, so compare what each price buys, not the price alone. Enterprise plans are custom everywhere.

Ahrefs showed its prices in euros to our visitor, so they may display in another currency for you. The other prices are as shown in US dollars.

The tools, field by field

Each entry gives the same four fields in the same order: engines tracked, pricing, best for and limits. Every field links to the vendor page it came from. Noma by Nurdd is listed first because it is the tool we know best, not as a ranking.

Noma by Nurdd

Noma by Nurdd asks AI engines the questions your buyers ask, every day, and shows where your brand is named, where competitors are named instead, and which pages the answers cite. Its AI monitoring reports visibility, position, sentiment and share of voice per engine.

• Engines tracked: 13 AI engines: ChatGPT, Gemini, Perplexity and Claude on every paid plan, with Grok, GPT-5, Claude Sonnet, DeepSeek, Qwen, Mistral Small, Mistral Medium, Google AI Mode and Google AI Overviews as add-ons. The trial and Enterprise also include Grok. (source: nomahq.app/ai-instructions)
• Pricing: Starter $79 a month ($65 on the annual rate), Growth $299 ($249), Scale $799 ($665), Studio $499 ($415) and Agency $1,199 ($999), with custom Enterprise. The annual rate gives 2 months free and is still billed monthly. A 3-day free trial with 25 prompts on ChatGPT, Gemini, Perplexity and Claude, plus Grok; a card is taken so billing can begin on day 3. (source: nomahq.app/pricing)
• Best for: brands and agencies focused on the major chat assistants that want published prices, daily tracking and the sources behind each answer. Agencies can use Studio or Agency for 10 or 25 client workspaces with white-label reports. (source: nomahq.app/pricing)
• Limits: Microsoft Copilot and Meta AI are not tracked. There is no SSO and no SOC 2 report. The API is on Scale, Studio, Agency and Enterprise only. (source: nomahq.app/ai-instructions)

To see it on your own brand, book a demo or run a free brand audit.

Profound

Profound offers a free Trial and a custom Enterprise plan, with a separate tab for agencies.

• Engines tracked: the Trial covers ChatGPT, Gemini and Google AI Overviews. Enterprise lists up to 9 answer engines. (source: tryprofound.com/pricing)
• Pricing: the Trial is free: 50 prompts run daily for 7 days, with unlimited seats. Enterprise is custom and not published. (source: tryprofound.com/pricing)
• Best for: enterprises whose procurement needs SSO and SOC 2, which Profound’s Enterprise plan lists alongside a tailored prompt plan and dedicated support. (source: tryprofound.com/pricing)
• Limits: the Trial has no history, exports, API or SSO, and only limited AI Marketer credits. There is no published self-serve paid plan. (source: tryprofound.com/pricing)

If an Enterprise-only paid plan does not suit you, our page on Profound alternatives covers tools with published prices.

Peec AI

Peec AI publishes three brand plans that differ by prompts and projects, each with a choice of three models, plus custom Enterprise.

• Engines tracked: on Starter, Pro and Advanced you choose 3 models from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI. Enterprise includes all models, up to 13, adding Claude, GPT-5 Search, Grok, DeepSeek, Qwen, Mistral, Meta and Perplexity. (source: peec.ai/pricing)
• Pricing: Starter $95 a month for 50 prompts, Pro $245 for 150 and Advanced $495 for 350, all tracked daily; Enterprise is custom and annual. An extra model costs $30, $70 or $140 a month on the annual plan, by tier. (source: peec.ai/pricing)
• Best for: teams that report from Looker Studio (on Advanced), teams tracking several countries (multi-country is on Advanced), and agencies, for which Peec AI has a separate pricing page. (source: peec.ai/pricing)
• Limits: plans below Enterprise track 3 models. The API and SSO are on Enterprise only. (source: peec.ai/pricing)

For other tools in the same price range, see Profound and Peec AI alternatives.

Promptwatch

Promptwatch tracks all the models it lists on every plan and prices by projects, prompts and responses.

• Engines tracked: ChatGPT, Google AI Overviews, Google AI Mode, Microsoft Copilot, Perplexity, Claude, Gemini, Meta Llama, DeepSeek, Mistral and Amazon Alexa, plus Codex, OpenCode and Claude Code, tracked daily. (source: promptwatch.com/pricing)
• Pricing: Essential $95 a month (1 project, 50 prompts, 6,000 responses), Professional $245 (2 projects, 150 prompts, 18,000 responses) and Business $579 (5 projects, 350 prompts, 42,000 responses), with custom Enterprise. Essential and Professional have a 7-day free trial. (source: promptwatch.com/pricing)
• Best for: teams that want every listed model from the entry plan, with MCP and API access on Essential, and content writing and agent analytics from Professional. (source: promptwatch.com/pricing)
• Limits: state and city tracking and Shopping Insights are on Business, which is sold through a demo. SSO and audit logs are on Enterprise. (source: promptwatch.com/pricing)

Scrunch

Scrunch has one published brand plan, Core, and a custom Enterprise plan with more engines.

• Engines tracked: Core covers 4 LLMs: ChatGPT, Perplexity, Google AIO and Copilot. Enterprise covers 9: ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AIO, Copilot and Grok. (source: scrunch.com/pricing)
• Pricing: Core $250 a month for 125 unique prompts, 5,000 responses a month, 5 site audits a month, 1 brand workspace and 5 user licences, with a 7-day free trial. Enterprise is custom. (source: scrunch.com/pricing)
• Best for: teams whose buyers use Copilot and Google’s AI answers, and enterprises that need SSO over SAML or OIDC. (source: scrunch.com/pricing)
• Limits: Gemini, Claude and Google AI Mode are Enterprise only. API access and SAML or OIDC SSO are Enterprise only; Core has Google SSO. (source: scrunch.com/pricing)

AthenaHQ

AthenaHQ prices in credits, where one credit is one AI response, and has a free plan.

• Engines tracked: Essential covers ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. Starter covers 11 models: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral. (source: athenahq.ai/plans)
• Pricing: Essential is free with 300 credits. Starter is $295 a month for 3,600 credits a month, with 17% off on annual billing. Enterprise is custom. (source: athenahq.ai/plans)
• Best for: AthenaHQ describes Starter as best for self-guided SMBs and Enterprise as best for enterprises and agencies. Starter has unlimited topics, prompts and competitors. (source: athenahq.ai/plans)
• Limits: the API and extra credits are paid add-ons. SAML and OIDC SSO, audit logs and multi-region are on Enterprise. (source: athenahq.ai/plans)

Otterly.ai

Otterly.ai is a monitoring tool with three published prompt allowances. Its pricing page did not load for us, so the facts here come from its help centre.

• Engines tracked: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan, with Google AI Mode, Gemini and Claude as paid add-ons. (source: help.otterly.ai/pricing-of-otterlyai)
• Pricing: prices are not given in the help centre; see Otterly.ai’s site. The allowances are 15 prompts on Lite, 100 on Standard and 400 on Premium, and the free trial includes 50 prompts with no credit card. (source: help.otterly.ai/amount-searchprompts) (source: help.otterly.ai/pricing-of-otterlyai)
• Best for: small teams that want Copilot and Google’s AI answers alongside chat assistants, and want to try without a card. (source: help.otterly.ai/what-is-otterly.ai)
• Limits: the entry plan, Lite, allows 15 prompts. (source: help.otterly.ai/amount-searchprompts)

Goodie

Goodie publishes two plans with prices and an Enterprise plan covering up to 14 models.

• Engines tracked: Core covers 5 core models, Pro 8, and Enterprise up to 14. (source: higoodie.com/pricing)
• Pricing: Core $295 a month for 110 prompts with unlimited seats and a 7-day free trial; Pro $999 a month for 250 prompts, sold through a demo; Enterprise custom. (source: higoodie.com/pricing)
• Best for: enterprises that need SOC 2 compliance, MCP and API access, and coverage of up to 14 models. (source: higoodie.com/pricing)
• Limits: MCP, API and SOC 2 are listed on Enterprise. The pricing page gives model counts per plan rather than naming them. (source: higoodie.com/pricing)

Evertune

Evertune measures how AI systems describe brands. We could not verify its engines or pricing on its own pages for this update, so we have left those details out.

• Engines tracked: see Evertune’s site. (source: evertune.ai)
• Pricing: see Evertune’s site. (source: evertune.ai)
• Best for: ask Evertune which teams it is built for. (source: evertune.ai)
• Limits: not verified for this update. (source: evertune.ai)

Semrush AI Visibility Toolkit

The AI Visibility Toolkit from Semrush adds AI visibility reporting to a platform many SEO teams already use.

• Engines tracked: Semrush names Google AI Mode and ChatGPT for Prompt Tracking and Brand Performance. Prompt tracking is daily. (source: semrush.com/kb/1493-ai-visibility-toolkit)
• Pricing: $99 a month, plus $99 for each extra user licence. (source: semrush.com/kb/1493-ai-visibility-toolkit)
• Best for: SEO teams that want AI visibility beside their existing Semrush search data. (source: semrush.com/kb/1493-ai-visibility-toolkit)
• Limits: the toolkit has no free trial, and only two platforms are named. (source: semrush.com/kb/1493-ai-visibility-toolkit)

Ahrefs Brand Radar

Ahrefs Brand Radar pairs a ready-made AI Visibility Index with tracking of your own prompts.

• Engines tracked: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude available. (source: ahrefs.com/brand-radar)
• Pricing: custom prompts start at €47 a month and the AI Visibility Index at €179 a month, as shown to our visitor in euros. (source: ahrefs.com/brand-radar)
• Best for: SEO teams already on Ahrefs that want a market-level index and the choice of tracking custom prompts daily, weekly or monthly. (source: ahrefs.com/brand-radar)
• Limits: the index and custom prompts are priced separately. (source: ahrefs.com/brand-radar)

Where should each team start?

Match your hardest requirement to the tools that list it.

• You need Microsoft Copilot: Scrunch, Promptwatch, AthenaHQ, Otterly.ai and Ahrefs list it, and Peec AI offers it as a model choice. Noma by Nurdd does not track it.
• Procurement requires SOC 2: Profound and Goodie list it on Enterprise. Noma by Nurdd has no SOC 2 report and no SSO.
• You want a published price and a small start: Noma by Nurdd Starter is $79 a month, or $65 on the annual rate, and Peec AI and Promptwatch start at $95.
• You already work in an SEO suite: Semrush and Ahrefs keep AI visibility next to your search data.
• You want to start without a paid tool: find the questions buyers ask AI with the free AI prompt finder, check your site against the llms.txt guide, and claim the AI Ready badge once your site passes the free AI SEO checker.
• You run an agency: compare Noma by Nurdd Studio and Agency with the agency pricing Peec AI and Profound publish separately. The agency AEO playbook covers how to design, price and report the service.

The real test of any tool is whether it helps you decide what to change. To see where you stand first, run a free brand audit, read the AEO guide, or learn how AI share of voice is measured. Answers to common questions about Noma by Nurdd are in the FAQ.

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