The main Profound alternatives are Peec AI and Promptwatch for small teams that want a published monthly price, Scrunch for Copilot and Perplexity on its first plan, AthenaHQ for a free plan and 11 models on Starter, Semrush and Ahrefs for teams already using those suites, and Noma by Nurdd for Claude and Perplexity on every paid plan.
A note on who wrote this: this page is written by Noma, which makes one of the tools compared. Every detail about the other products comes from that company’s own public pricing, product or help pages as we checked them in October 2026. Where a page does not give a figure, we say so rather than guess. Products in this category change quickly, so confirm current details with each vendor before you buy.
What Profound does
Profound is an AI visibility platform: it runs prompts on AI answer engines every day and reports how a brand appears in the answers. Its pricing page lists two options for brands, plus a separate tab for agencies:
- Trial (free): 50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews, limited AI Marketer credits and unlimited seats. It has no history, exports or API, and no SSO.
- Enterprise (custom): a tailored prompt tracking plan, “up to 9 answer engines tracked”, SSO/SAML and SOC 2 compliance, and dedicated support.
Why teams look elsewhere
We have not surveyed Profound customers, so this section sticks to what the pricing page itself shows. Three points come up when teams compare it with other tools:
- No published paid price. After the trial, the only brand plan is Enterprise with custom pricing. Teams that want to compare costs before a sales call, or that need a monthly budget line under a few hundred dollars, often look for tools that publish their prices.
- A short, narrow trial. The trial lasts 7 days and covers three engines. It has no history or exports, so the data cannot be kept or shared once it ends.
- Engine coverage is not named in full. Enterprise lists “up to 9” answer engines without naming them on the pricing page. Teams that need a specific engine, such as Claude, Perplexity or Microsoft Copilot, have to ask.
None of this is a reason to rule Profound out. For an enterprise that needs SSO/SAML and SOC 2 compliance in a contract, Enterprise lists both.
Profound alternatives compared
Entry price is the cheapest paid plan for brands, billed monthly in US dollars unless noted. “Not published” means the vendor’s page we checked did not state the figure.
| Tool | Entry price | Engines tracked | Prompts at entry | Free trial | Best for |
|---|---|---|---|---|---|
| Profound (for reference) | Custom (Enterprise) | Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9, not named | Trial: 50, daily. Enterprise: tailored | Yes, 7 days | Enterprises that need SSO/SAML and SOC 2 compliance |
| Noma by Nurdd | $79/mo (Starter) | 13 AI engines: ChatGPT, Gemini, Perplexity and Claude on every paid plan, the rest as add-ons | 50, daily | Yes, 3 days, 25 prompts (card taken) | Small teams that want Claude and Perplexity included at a published price |
| Peec AI | $95/mo (Starter) | Choose 3 of ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI. Enterprise: up to 13 | 50, daily | Not published | Teams that want unlimited users on the entry plan |
| Scrunch | $250/mo (Core) | Core: ChatGPT, Perplexity, Google AIO, Copilot. Enterprise: 9 LLMs | 125 unique prompts, 5,000 responses a month | Yes, 7 days | Teams that need Copilot and Perplexity plus site audits from the first plan |
| Promptwatch | $95/mo (Essential) | All listed models, including ChatGPT, Claude, Gemini, Perplexity and Copilot | 50, daily (6,000 responses) | Yes, 7 days | Teams that want API and MCP access on the entry plan |
| AthenaHQ | Free (Essential); $295/mo (Starter) | Essential: 5 models. Starter: 11 models | Starter: unlimited prompts, 3,600 credits a month | Free plan with 300 credits | AthenaHQ labels Starter “Self-Guided SMBs” |
| Goodie | $295/mo (Core) | Core: 5 core models. Enterprise: up to 14 | 110 | Yes, 7 days | Teams that want unlimited seats |
| Semrush AI Visibility Toolkit | $99/mo | Google AI Mode and ChatGPT named | Not published | No | Teams already working in Semrush |
| Ahrefs Brand Radar | From €47/mo (custom prompts) | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot; Claude available | Not published | Not published | Teams already working in Ahrefs, or that want weekly or monthly tracking |
| Otterly.ai | See Otterly.ai’s pricing page | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Google AI Mode, Gemini and Claude as paid add-ons | 15 (Lite) | Yes, 50 prompts | Teams starting with a small prompt set |
Otterly.ai’s figures come from its help centre, because its pricing page could not be read when we checked. Noma by Nurdd’s add-on engines are Grok, GPT-5, Claude Sonnet, DeepSeek, Qwen, Mistral Small, Mistral Medium, Google AI Mode and Google AI Overviews. Noma does not track Microsoft Copilot or Meta AI.
Pricing comparison
Most of these tools price by the number of prompts they run each day, and some also by the number of engines or projects. These are the published monthly prices for brands.
- Profound: free trial, then Enterprise at a custom price. See Profound’s pricing page.
- Noma by Nurdd: Starter $79, Growth $299, Scale $799, Studio $499, Agency $1,199; Enterprise is custom. Details are on the pricing page.
- Peec AI: Starter $95 (50 prompts), Pro $245 (150 prompts), Advanced $495 (350 prompts), Enterprise custom and annual. An extra model costs $30, $70 or $140 a month on Starter, Pro or Advanced, billed annually. Agency pricing is on a separate page.
- Scrunch: Core $250 (125 prompts, 5 user licences), Enterprise custom.
- Promptwatch: Essential $95 (50 prompts), Professional $245 (150 prompts), Business $579 (350 prompts), Enterprise custom.
- AthenaHQ: Essential free (300 credits), Starter $295 (3,600 credits a month, 17% off on annual billing), Enterprise custom. API access and extra credits are paid add-ons.
- Goodie: Core $295 (110 prompts), Pro $999 (250 prompts), Enterprise price not published.
- Semrush AI Visibility Toolkit: $99 a month, plus $99 for each extra user licence.
- Ahrefs Brand Radar: custom prompts from €47 a month, AI Visibility Index from €179 a month (prices shown in euros when we checked).
- Otterly.ai: prices not verified; see Otterly.ai’s pricing page.
A price per month says little on its own. Compare the cost at the number of prompts, engines and projects you actually need, and check whether the engines you care about are included or charged as add-ons.
How to choose
- List the engines your buyers use. If Microsoft Copilot matters, Scrunch, Peec AI, Promptwatch, AthenaHQ, Ahrefs Brand Radar and Otterly.ai name it. If Claude and Perplexity matter on a small budget, check which plan includes them, not only whether the tool supports them.
- Count your prompts and projects. Entry plans in the table run from 15 to 125 prompts, apart from AthenaHQ, which meters credits instead. Agencies and teams with several brands should price the plan that holds all of them.
- Check security needs early. If procurement requires SSO or a SOC 2 report, start with Enterprise plans that list them. Noma by Nurdd has neither.
- Decide whether you need data out. API access sits on the entry plan at Promptwatch, on Enterprise at Peec AI and Scrunch, and is a paid add-on at AthenaHQ. At Noma it starts on the Scale plan.
- Run the same prompts in two tools. Use the free trials to track the same buyer questions and compare the results with what you see when you ask the engines directly.
For a wider view of the category, read our guide to AI visibility and AEO tools, or the detailed Noma vs Profound vs Peec AI comparison. If ChatGPT is the engine you care about most, see ChatGPT visibility tracking. To see how AI answers describe your brand today, run a free brand audit. Every comparison we publish is listed on the compare page.
Questions people ask
What is the best alternative to Profound?
It depends on the team. A small marketing team that wants a published monthly price can start with Peec AI or Promptwatch at $95 a month, or Noma by Nurdd at $79. A team that needs Microsoft Copilot and Perplexity at entry level can look at Scrunch Core. A team that already works in Semrush or Ahrefs can look at the Semrush AI Visibility Toolkit at $99 a month or Ahrefs Brand Radar. An enterprise that needs SSO can compare the Enterprise plans of Peec AI, Scrunch, Promptwatch and AthenaHQ, which all list SSO.
Does Profound have a free trial?
Yes. Profound's pricing page lists a free trial that runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits and unlimited seats. The trial has no history, exports, API or SSO.
How much does Profound cost?
Profound's pricing page shows a free trial and an Enterprise plan with custom pricing. It does not publish a monthly price for Enterprise, so you need to contact Profound for a quote. Agencies have a separate tab on the same page.
Which Profound alternatives offer SSO?
Peec AI, Scrunch, Promptwatch and AthenaHQ list SSO on their Enterprise plans, and Scrunch also lists Google SSO on its Core plan. Profound lists SSO/SAML and SOC 2 compliance on Enterprise. Noma by Nurdd does not offer SSO and has no SOC 2 report.
Which Profound alternatives track Microsoft Copilot?
Peec AI, Scrunch, Promptwatch, AthenaHQ and Ahrefs Brand Radar name Microsoft Copilot on their pages. Noma by Nurdd does not track Microsoft Copilot or Meta AI; it monitors 13 AI engines, with ChatGPT, Gemini, Perplexity and Claude on every paid plan.
Which Profound alternatives have a free trial or free plan?
Scrunch, Promptwatch and Goodie list 7-day free trials. AthenaHQ has a free Essential plan with 300 credits. Noma by Nurdd has a 3-day free trial of 25 tracked prompts, with a card taken so billing can start on day 3. Semrush says its AI Visibility Toolkit has no free trial.