Guide
The AEO guide, from first answer to programme
How to build an answer engine optimisation programme: decide what you want to be known for, choose questions that test it, measure where you stand, change the pages and sources engines read, and keep it running.
6 chapters · about 19 minutes · by the Noma team
- Chapter 01What AEO is, and what it is notWhy an answer is not a ranking, what an engine draws on when it names a brand, and where SEO still does the work.3 min read
- Chapter 02Decide what you want to be known forWrite the sentence you want an engine to say about you, back it with what customers already tell you, and turn it into a list of claims you can check.3 min read
- Chapter 03Choose prompts that measure somethingFive kinds of prompt and what each one tells you, how to read them against each other, and how to write a set that stays comparable.4 min read
- Chapter 04Run your first baselineWhere you are named, what the engines are reading, what the answers say about you, and how to hand each finding to the team that owns it.3 min read
- Chapter 05Turn the baseline into workDecide whether each finding is fixed on your own pages or in other people's, make claims easy to quote, and check the change landed.3 min read
- Chapter 06Run it as a programmeWhy AEO spans teams, how to win backing for it, what to measure at each level, and a working rhythm that keeps it going.3 min read
See where your brand stands in the answers
Everything this guide asks you to measure — whether you are named, what is said, and which sources say it — Noma tracks daily across ChatGPT, Gemini, Perplexity, Claude and Grok.