NomaNoma

Sheetal Shakshi

Founder's Office, Nurdd

Sheetal Shakshi works in the founder's office at Nurdd, the company that builds Noma. She writes about how AI visibility is measured and the technical side of AI search.

17 articles

Sentiment

What Is Brand Sentiment in AI Answers?

Brand sentiment in AI answers is how an engine describes your brand when it names you. Here is how to score it, read it next to visibility, and fix negative framing.

Sheetal Shakshi
AI visibility

What Is AI Visibility?

AI visibility is how often and how favorably AI answers name your brand for the questions buyers ask. Here is how it is measured and the mistakes that distort it.

Sheetal Shakshi
AI search

What Is an Answer Engine?

An answer engine is an AI system that responds to a question with a synthesized answer instead of a list of links. Here is how they work and what that means for brands.

Sheetal Shakshi
GEO

What Is Generative Engine Optimization (GEO)?

Generative engine optimization is the work of getting your brand named, described accurately and cited in AI-generated answers. Here is what it involves and how it relates to AEO and SEO.

Sheetal Shakshi