9 min read•Simran Rawat
How to Rank in ChatGPT: Getting Your Brand Named and Cited
How ChatGPT chooses the sources it cites, the technical checks that make a site eligible, the content and third-party mentions that help, and how to measure progress.
AEO
23 articles on aeo.
3 min read•Simran Rawat
What Is NomaHQ? Noma by Nurdd, Explained
NomaHQ is Noma by Nurdd, an answer engine optimisation (AEO) platform that tracks how 13 AI engines, including ChatGPT, Gemini, Perplexity and Claude, describe and recommend a brand.
9 min read•Sheetal Shakshi
Peec AI Alternatives (2026): 9 Tools Compared
Nine Peec AI alternatives compared on entry price, engines and prompts, with Peec AI vs Profound, Scrunch AI and Promptwatch, from each vendor's own pages.
8 min read•Sheetal Shakshi
Noma vs Profound vs Peec AI: An Honest Comparison
How Noma, Profound and Peec AI compare on engines, data, integrations, pricing, trials, security and agency support, using each company's own pricing pages.
13 min read•Sheetal Shakshi
Best AI Visibility and AEO Tools in 2026
What an AEO tool is, where to start by team type, and eleven AI visibility tools compared on engines tracked, pricing, best fit and limits, each from the vendor's own pages.
5 min read•Simran Rawat
Why Attribution Is the Missing Layer in AEO
AEO measures visibility, citations and share of voice well, but rarely connects them to pipeline. Here is why that gap exists and what a credible attribution layer looks like.
5 min read•Sheetal Shakshi
Introducing Noma: See How AI Answers Describe Your Brand
Noma tracks how 13 AI engines, including ChatGPT, Gemini, Perplexity and Claude, describe your brand, shows the sources behind each answer, and helps your team close the gaps.
6 min read•Simran Rawat
AEO in 30 Days: A Starter Checklist
A week-by-week checklist for setting up answer engine optimization: positioning, prompts, a baseline, owned page fixes and third-party sources, then a monthly rhythm.
9 min read•Simran Rawat
How to Get Your Brand Recommended by ChatGPT, Gemini, Perplexity and Claude
AI engines recommend brands they can describe clearly and verify elsewhere. Here is the practical work that makes your brand one of them, engine by engine.
8 min read•Sheetal Shakshi
AEO for SaaS: How B2B Software Wins AI Search
B2B buyers now ask AI assistants to build their software shortlists. Here is how SaaS companies get named, stay accurate and measure progress in AI search.
6 min read•Sheetal Shakshi
Multi-Engine AEO: How to Cover ChatGPT, Gemini, Perplexity, Claude and Grok at Once
Five AI engines answer the same question differently. Here is why optimizing for one is fragile, the foundations that help all of them, and how to prioritize when they split.
5 min read•Simran Rawat
Citation vs Brand Mention in AI Search: What's the Difference?
A mention is your brand named in an AI answer. A citation is your URL listed as a source. They are separate outcomes, and each one calls for different work.
8 min read•Simran Rawat
How AI Engines Decide Which Sources to Cite
AI assistants cite a small, repeatable set of sources for any given question. Here is what determines whether a page makes that set, and what to change if yours doesn't.
7 min read•Sheetal Shakshi
What Is AI Share of Voice, and How Is It Calculated?
AI share of voice measures how much of the conversation your brand holds inside AI answers, relative to competitors. Here is the formula, what it misses, and how it differs from visibility.
7 min read•Sheetal Shakshi
Why ChatGPT, Gemini, Claude and Perplexity Disagree About Your Brand
Ask five AI engines the same question about your category and you get five different answers. Here is why the disagreement happens, and why averaging it away is a mistake.
8 min read•Simran Rawat
What Do You Do When AI Gets Your Brand Wrong?
AI engines state wrong pricing, features and facts about brands with complete confidence. There is no support line to call. Here is the sequence that actually corrects the record.
7 min read•Simran Rawat
How Do You Get Cited More Often by AI Engines?
Getting mentioned in an AI answer and getting cited as its source are different achievements. Here is the work that moves each, in the order that pays.
7 min read•Sheetal Shakshi
Which Prompts Should You Track to Monitor AI Search?
A tracked prompt set is the measurement instrument for AI visibility. Choose it badly and every number after it is misleading. Here is how to build one that holds up.
7 min read•Simran Rawat
How Do You Report AEO Performance to a CFO?
AI visibility metrics do not map cleanly onto revenue, and pretending otherwise is how budgets get cut. Here is how to report it honestly and still make the case.
4 min read•Sheetal Shakshi
What Is an Answer Engine?
An answer engine is an AI system that responds to a question with a synthesized answer instead of a list of links. Here is how they work and what that means for brands.
5 min read•Sheetal Shakshi
What Is Generative Engine Optimization (GEO)?
Generative engine optimization is the work of getting your brand named, described accurately and cited in AI-generated answers. Here is what it involves and how it relates to AEO and SEO.
5 min read•Sheetal Shakshi
How to add llms.txt to your website (and what it does and does not do)
llms.txt is a proposed Markdown map of your site for AI tools: what the spec asks for, what Google says about it, and how to serve one in Next.js.
6 min read•Simran Rawat
What Is Answer Engine Optimization (AEO), and Why It Matters
AEO is the practice of making your brand visible in AI-generated answers — not just search rankings. Learn how LLMs decide who to cite, and three practical first steps to get started.
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AI search8Measurement8Glossary7Citations5How-to5Strategy5Tools4Comparison4GEO3SEO3Attribution3AI visibility3Noma2Models2Ecommerce2Product1AI Shopping1AI Overviews1Checklist1SaaS1Share of voice1Metrics1Hallucinations1Brand1Content1Prompts1Reporting1ROI1Sentiment1brand strategy1llms.txt1technical SEO1