5 min read•Declan Fairbanks
What a New AI Model Release Changes for Your Brand's Visibility
When an AI engine ships a new model, answers about your category can shift. Here is what changes, what to do in the first week, and what not to do.
Measurement
8 articles on measurement.
9 min read•Declan Fairbanks
AI Search Attribution: Connecting AI Visibility to Revenue
A practical three-layer framework for connecting AI visibility to revenue: the answer layer, the visit layer and the revenue layer, set up with ordinary tools.
5 min read•Declan Fairbanks
What Is AI Search Attribution?
AI search attribution connects the influence of AI answers to business outcomes. Here is why it is hard, the methods that hold up, and what it cannot tell you.
7 min read•Beckett Lindqvist
How to Track Your Brand Across ChatGPT, Gemini, Perplexity, Claude and Grok
A step-by-step method for tracking how five AI engines mention your brand: the prompt set, the schedule, what to record, and how to read the results.
7 min read•Beckett Lindqvist
Which Prompts Should You Track to Monitor AI Search?
A tracked prompt set is the measurement instrument for AI visibility. Choose it badly and every number after it is misleading. Here is how to build one that holds up.
5 min read•Beckett Lindqvist
What Is Brand Sentiment in AI Answers?
Brand sentiment in AI answers is how an engine describes your brand when it names you. Here is how to score it, read it next to visibility, and fix negative framing.
5 min read•Beckett Lindqvist
What Is AI Visibility?
AI visibility is how often and how favorably AI answers name your brand for the questions buyers ask. Here is how it is measured and the mistakes that distort it.
5 min read•Emmett Thibodeaux
What Is Zero-Click Search, and What Does It Mean for Brands?
Zero-click search is when a question gets resolved without a click to any website. AI answers extend it, and clicks alone now undercount influence. Here is what to measure instead.
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