6 min read•Declan Fairbanks
GEO vs SEO Budgets: Where Should CMOs Spend in 2026?
GEO is a layer on top of SEO, not a replacement for it. Here is how CMOs should reason about splitting budget between the two, without a made-up formula.
Strategy
5 articles on strategy.
9 min read•Declan Fairbanks
AI Search Attribution: Connecting AI Visibility to Revenue
A practical three-layer framework for connecting AI visibility to revenue: the answer layer, the visit layer and the revenue layer, set up with ordinary tools.
5 min read•Declan Fairbanks
Why Attribution Is the Missing Layer in AEO
AEO measures visibility, citations and share of voice well, but rarely connects them to pipeline. Here is why that gap exists and what a credible attribution layer looks like.
9 min read•Delaney Whitford
How to Get Your Brand Recommended by ChatGPT, Gemini, Perplexity and Claude
AI engines recommend brands they can describe clearly and verify elsewhere. Here is the practical work that makes your brand one of them, engine by engine.
8 min read•Emmett Thibodeaux
AEO for SaaS: How B2B Software Wins AI Search
B2B buyers now ask AI assistants to build their software shortlists. Here is how SaaS companies get named, stay accurate and measure progress in AI search.
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