5 min read•Declan Fairbanks
What a New AI Model Release Changes for Your Brand's Visibility
When an AI engine ships a new model, answers about your category can shift. Here is what changes, what to do in the first week, and what not to do.
Models
2 articles on models.
7 min read•Beckett Lindqvist
Why ChatGPT, Gemini, Claude and Perplexity Disagree About Your Brand
Ask five AI engines the same question about your category and you get five different answers. Here is why the disagreement happens, and why averaging it away is a mistake.
Other subjects