5 min read•Simran Rawat
What a New AI Model Release Changes for Your Brand's Visibility
When an AI engine ships a new model, answers about your category can shift. Here is what changes, what to do in the first week, and what not to do.
AI search
8 articles on ai search.
6 min read•Sheetal Shakshi
Multi-Engine AEO: How to Cover ChatGPT, Gemini, Perplexity, Claude and Grok at Once
Five AI engines answer the same question differently. Here is why optimizing for one is fragile, the foundations that help all of them, and how to prioritize when they split.
8 min read•Simran Rawat
How AI Engines Decide Which Sources to Cite
AI assistants cite a small, repeatable set of sources for any given question. Here is what determines whether a page makes that set, and what to change if yours doesn't.
7 min read•Sheetal Shakshi
Why ChatGPT, Gemini, Claude and Perplexity Disagree About Your Brand
Ask five AI engines the same question about your category and you get five different answers. Here is why the disagreement happens, and why averaging it away is a mistake.
5 min read•Sheetal Shakshi
What Is Zero-Click Search, and What Does It Mean for Brands?
Zero-click search is when a question gets resolved without a click to any website. AI answers extend it, and clicks alone now undercount influence. Here is what to measure instead.
4 min read•Sheetal Shakshi
What Is an Answer Engine?
An answer engine is an AI system that responds to a question with a synthesized answer instead of a list of links. Here is how they work and what that means for brands.
5 min read•Sheetal Shakshi
What Is Generative Engine Optimization (GEO)?
Generative engine optimization is the work of getting your brand named, described accurately and cited in AI-generated answers. Here is what it involves and how it relates to AEO and SEO.
6 min read•Simran Rawat
What Is Answer Engine Optimization (AEO), and Why It Matters
AEO is the practice of making your brand visible in AI-generated answers — not just search rankings. Learn how LLMs decide who to cite, and three practical first steps to get started.
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