9 min read•Declan Fairbanks
AI Search Attribution: Connecting AI Visibility to Revenue
A practical three-layer framework for connecting AI visibility to revenue: the answer layer, the visit layer and the revenue layer, set up with ordinary tools.
Attribution
3 articles on attribution.
5 min read•Declan Fairbanks
Why Attribution Is the Missing Layer in AEO
AEO measures visibility, citations and share of voice well, but rarely connects them to pipeline. Here is why that gap exists and what a credible attribution layer looks like.
5 min read•Declan Fairbanks
What Is AI Search Attribution?
AI search attribution connects the influence of AI answers to business outcomes. Here is why it is hard, the methods that hold up, and what it cannot tell you.
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