Five AI visibility tools list product-level shopping tracking on their pricing pages as of 3 November 2026: Peec AI on every plan from $95 a month, Promptwatch on its $579 Business plan, Goodie on Pro, and Profound and Scrunch on custom-priced Enterprise plans. Each tracks whether AI assistants recommend your products, not only your brand.
AI assistants now answer shopping questions with product suggestions, prices and stores. For an ecommerce brand that is a new shelf to be on. If you are new to the idea, start with what AI shopping is and how products appear in ChatGPT Shopping. This guide compares the tools that track it.
A note on who wrote this: Noma by Nurdd makes an AI visibility tool, listed at the end. It does not track individual products, so it is not ranked here. Every detail about other tools comes from that vendor’s own pricing page on 3 November 2026, on monthly billing where the page offers a choice. Check each page before you buy.
AI shopping visibility tools compared
| Tool | Shopping features listed | Plan | Price |
|---|---|---|---|
| Peec AI | AI Shopping: product catalogue from Shopify or a CSV (yours or from Google Merchant Center), SKU-level visibility, position and win rate, top merchants, shopping query fan-outs and the sources AI used for products. Also an ads library. | Every plan | From $95 a month (Starter) |
| Promptwatch | Shopping Insights and Ads Radar. | Business | $579 a month (Business, sold through a demo) |
| Goodie | SKU-level agentic commerce visibility across 5 or more models. | Pro | $1,198.80 a month billed monthly, or $999 billed annually |
| Profound | ChatGPT Shopping. | Enterprise (not on the free trial) | Custom |
| Scrunch | Product observability; Scrunch also describes a Shopping product that shows AI search performance at the product level. | Enterprise (not on Core) | Custom |
Peec AI
Shopping features: AI Shopping: product catalogue from Shopify or a CSV (yours or from Google Merchant Center), SKU-level visibility, position and win rate, top merchants, shopping query fan-outs and the sources AI used for products. Also an ads library.
Plan and price: Every plan; From $95 a month (Starter). Starter tracks 3 models you choose; extra models cost more.
Source: Peec AI pricing, read on 3 November 2026.
Promptwatch
Shopping features: Shopping Insights and Ads Radar.
Plan and price: Business; $579 a month (Business, sold through a demo). Business also lists state and city tracking and up to hourly tracking.
Source: Promptwatch pricing, read on 3 November 2026.
Goodie
Shopping features: SKU-level agentic commerce visibility across 5 or more models.
Plan and price: Pro; $1,198.80 a month billed monthly, or $999 billed annually. Pro tracks 8 models and 250 prompts.
Source: Goodie pricing, read on 3 November 2026.
Profound
Shopping features: ChatGPT Shopping.
Plan and price: Enterprise (not on the free trial); Custom. Enterprise tracks up to 9 answer engines.
Source: Profound pricing, read on 3 November 2026.
Scrunch
Shopping features: Product observability; Scrunch also describes a Shopping product that shows AI search performance at the product level.
Plan and price: Enterprise (not on Core); Custom. Core, at $250 a month, does not include product observability.
Source: Scrunch pricing, read on 3 November 2026.
How to choose an AI shopping visibility tool
- Check how products get in. A catalogue import from Shopify, a CSV or Google Merchant Center saves you typing SKUs by hand.
- Check which engines it covers on your plan. Some entry plans track only a few models, or models you choose.
- Ask what it measures per product. Visibility, position against other products and merchants, and the sources behind each recommendation are the useful ones.
- Look at the plan, not the logo. Shopping features sit on different tiers, from an entry plan to custom Enterprise contracts.
- Run your own questions in a trial. Ask the questions your shoppers ask and compare the answers with what the tool reports.
What makes products show up in AI shopping answers?
Tracking tells you where you stand; the product pages do the work. Clear names, prices and availability in the HTML, accurate Product structured data, reviews and third-party coverage all give engines something to draw on. Our guide to winning Google AI Overviews for product pages covers the page-level fixes.
Where Noma fits
Noma by Nurdd tracks brands, not individual products. It asks ChatGPT, Gemini, Perplexity and Claude the category questions your shoppers ask, every day, across 13 AI engines in all, and shows whether your store or brand is named, where competitors are named instead and which sources the answers cite. Plans start at $79 a month. If you need SKU-level tracking, use one of the tools above; if your shoppers ask which brand or store to choose, run a free brand audit to see where you stand.
For the wider category, see AEO tools compared.
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Questions people ask
What is an AI shopping visibility tool?
It is software that tracks whether AI assistants recommend your products when shoppers ask them what to buy, for example in ChatGPT Shopping. The more specialised tools track individual products (SKUs) from your catalogue, their position against competing products and merchants, and which sources the AI used.
Which AI visibility tools track ChatGPT Shopping?
On their pricing pages on 3 November 2026: Peec AI lists AI Shopping with SKU-level tracking on every plan from $95 a month, Promptwatch lists Shopping Insights on its $579 Business plan, Goodie lists SKU-level agentic commerce visibility on Pro, Profound lists ChatGPT Shopping on Enterprise, and Scrunch lists product observability on Enterprise.
What is the cheapest way to track products in AI shopping answers?
Of the tools in this guide, Peec AI's Starter plan at $95 a month is the lowest published price that includes product-level AI shopping tracking, as read on its pricing page on 3 November 2026. Starter tracks 3 AI models you choose. Profound and Scrunch put shopping features on custom-priced Enterprise plans.
Do I need a product-level tool or is brand tracking enough?
If you sell many products and shoppers ask for specific items, product-level tracking shows which SKUs AI recommends. If buyers mostly ask which brand or store to choose, brand-level tracking of category questions covers it. Many stores need both: brand questions for discovery, product questions for the final choice.