What a New AI Model Release Changes for Your Brand's Visibility
When an AI engine ships a new model, answers about your category can shift. Here is what changes, what to do in the first week, and what not to do.
Simran Rawat
GEO vs SEO Budgets: Where Should CMOs Spend in 2026?
GEO is a layer on top of SEO, not a replacement for it. Here is how CMOs should reason about splitting budget between the two, without a made-up formula.
Simran Rawat
AI Search Attribution: Connecting AI Visibility to Revenue
A practical three-layer framework for connecting AI visibility to revenue: the answer layer, the visit layer and the revenue layer, set up with ordinary tools.
Simran Rawat
Why Attribution Is the Missing Layer in AEO
AEO measures visibility, citations and share of voice well, but rarely connects them to pipeline. Here is why that gap exists and what a credible attribution layer looks like.
Simran Rawat
What Is AI Search Attribution?
AI search attribution connects the influence of AI answers to business outcomes. Here is why it is hard, the methods that hold up, and what it cannot tell you.
Simran Rawat
What Is AI Shopping, and How Do Products Appear in ChatGPT Shopping?
AI shopping is buyers researching, comparing and choosing products inside an AI assistant. Here is what those assistants rely on, and how brands can prepare.
Simran Rawat
How to Win Google AI Overviews for Your Product Pages
Product pages built for conversion often hide the facts Google's AI features need. Here is how to make yours clear, crawlable and easy to use in AI Overviews.
Simran Rawat
AEO in 30 Days: A Starter Checklist
A week-by-week checklist for setting up answer engine optimization: positioning, prompts, a baseline, owned page fixes and third-party sources, then a monthly rhythm.
Simran Rawat
How to Get Your Brand Recommended by ChatGPT, Gemini, Perplexity and Claude
AI engines recommend brands they can describe clearly and verify elsewhere. Here is the practical work that makes your brand one of them, engine by engine.
Simran Rawat
Citation vs Brand Mention in AI Search: What's the Difference?
A mention is your brand named in an AI answer. A citation is your URL listed as a source. They are separate outcomes, and each one calls for different work.
Simran Rawat
How AI Engines Decide Which Sources to Cite
AI assistants cite a small, repeatable set of sources for any given question. Here is what determines whether a page makes that set, and what to change if yours doesn't.
Simran Rawat
What Do You Do When AI Gets Your Brand Wrong?
AI engines state wrong pricing, features and facts about brands with complete confidence. There is no support line to call. Here is the sequence that actually corrects the record.
Simran Rawat
How Do You Get Cited More Often by AI Engines?
Getting mentioned in an AI answer and getting cited as its source are different achievements. Here is the work that moves each, in the order that pays.
Simran Rawat
How Do You Report AEO Performance to a CFO?
AI visibility metrics do not map cleanly onto revenue, and pretending otherwise is how budgets get cut. Here is how to report it honestly and still make the case.
Simran Rawat
What Is Answer Engine Optimization (AEO), and Why It Matters
AEO is the practice of making your brand visible in AI-generated answers — not just search rankings. Learn how LLMs decide who to cite, and three practical first steps to get started.
Simran Rawat