Visibility and scoring

How visibility and share of voice are calculated, and what to do when the numbers move.

• How is visibility calculated?

  Visibility is the share of answers to your tracked prompts that name your brand, across the engines and period you have selected. Forty prompts on five engines is two hundred answers; if your brand appears in twenty of them, visibility is 10%.

• What is share of voice?

  Share of voice is your share of all brand mentions inside the same answers. Visibility can rise just because a category got busier; share of voice only rises when you gain ground against the brands you appear alongside.

• Why does my brand show zero visibility?

  Usually because the engines genuinely do not name you yet, which is the finding rather than a fault. Check first that your prompts are questions a buyer would ask where you could plausibly appear, and that your brand's alternate spellings are registered, since a mention written differently will not match.

• Why does my visibility fluctuate from day to day?

  The models are not deterministic and the web they read changes daily. Single-day movement is usually noise; a trend across a week or more on a fixed prompt set is signal.

• Why does my visibility go down over time?

  A steady decline usually has one of three causes: the prompt set changed, the sources the engines read changed, or competitors earned mentions you used to get. Comparing an unchanged group of prompts and checking Sources tells you which.

• How can I improve my visibility in AI answers?

  Two levers, in order. Earn mentions in the sources Noma shows are already cited for your category, because third-party pages carry more weight than your own claims. Then fix the signals on your own site that decide whether you can be parsed and trusted, which is what the 12-point audit under Health measures.

• My brand name has alternate spellings. Can I add them?

  Yes, under the project's brand settings. Add every form the models might use, including the legal name, common misspellings and any product name used interchangeably with the brand. Mentions are matched against all of them.

• Why is my visibility low when my site is cited often?

  Being cited and being named are different outcomes. An engine can use your page as a source without mentioning your brand in the answer. That is a content problem rather than an authority one: the page is trusted, but nothing in it makes your brand the answer.