How is Noma different from an SEO tool?
Updated
Short answer
An SEO tool measures where your pages rank in search results. Noma measures what AI assistants say: whether an answer names you, how it describes you, and which sources it relied on, per engine, from answers it asks for and stores every day.
What each one measures
| SEO tool | Noma |
|---|---|
| Rankings for keywords | Whether answers to buyer questions name you |
| Clicks and impressions | Share of voice against competitors in the same answers |
| Backlinks | The sources each engine actually cited |
| One results page | ChatGPT, Claude, Gemini, Grok and Perplexity, reported separately |
Where they overlap
The technical foundations help both: crawlable pages, structured data, clear headings. Noma's Health audit covers the signals that decide whether an engine can parse and trust your site, and agent analytics shows which AI crawlers actually fetch your pages.
Do I need both?
Most teams keep their SEO tool. Rankings still matter, and engines that search the web often fetch pages that rank. What an SEO tool cannot show is the answer itself, and that is the part Noma records.