Why do the AI engines disagree about my brand?
Updated
Short answer
They read different sources and weigh them differently, so a brand can be prominent on one and absent on another. That disagreement is the reason Noma tracks them separately rather than as one blended score.
Where the differences come from
- Different training data, collected at different times.
- Different search providers and ranking of pages when they search.
- Different preferences for kinds of source, such as forums versus publishers.
How to use the disagreement
Where every engine agrees about you, the picture is settled and slow to move. Where they split, the question is still open, and effort there tends to show results sooner. Compare the sources each engine cites to see what the stronger ones are reading.