What is share of voice?
Updated
Short answer
Share of voice is your share of all brand mentions inside the same answers. Visibility can rise just because a category got busier; share of voice only rises when you gain ground against the brands you appear alongside.
Visibility and share of voice, side by side
| What happened | Visibility | Share of voice |
|---|---|---|
| Answers started naming more brands, including you | Can rise | May not move |
| A competitor replaced you in answers | Falls | Falls |
| You replaced a competitor in answers | Rises | Rises |
How to use them together
Visibility tells you whether you are in the conversation. Share of voice tells you whether you are winning it. Rising visibility with flat share of voice usually means the whole category is being mentioned more, not that you pulled ahead.