What is gap analysis?
Updated
Short answer
Gap analysis lists the prompts where competitors are named and you are not, grouped by topic. It is the shortest path from a number to a task, because it tells you which question to go and win rather than just that a score is low.
How to read it
- Start with topics where several prompts show the same gap. That is a pattern, not a one-off.
- Note which competitors hold those answers, and on which engines.
- Open the sources for those answers to see what the engines relied on.
Turning a gap into work
- Decide whether the fix is your own page or a third-party source.
- For your own site, start a content draft aimed at the question.
- For third-party sources, approach the pages the engines cite.
- Re-run the prompts once the change is live, and watch the trend.