How does the site audit work?
Updated
Short answer
The 12-point audit checks the signals that decide whether an engine can parse and trust your site, and scores them on three weighted axes: technical 0.30, content 0.35 and AEO 0.35. It is under Health.
The twelve checks
- Structured data
- FAQ and Q&A schema
- llms.txt and AEO signals
- Heading hierarchy
- Author bylines
- Content freshness
- Internal link health
- Image alt text
- Word count
- Core Web Vitals
- Mobile friendliness
- HTTPS and redirects
How the score is weighted
| Axis | Weight |
|---|---|
| Technical | 0.30 |
| Content | 0.35 |
| AEO | 0.35 |
The weighting reflects what actually decides citation, rather than treating every check as equal.
What to fix first
Start with failures on the pages that matter most for your category prompts: the ones you want cited, and the ones agent analytics shows AI crawlers already fetch.