How is visibility calculated?
Updated
Short answer
Visibility is the share of answers to your tracked prompts that name your brand, across the engines and period you have selected. Forty prompts on five engines is two hundred answers; if your brand appears in twenty of them, visibility is 10%.
What counts as a mention
A mention is your brand named in the answer text, in any of the forms you have registered as alternate spellings. A link to your site in the citation list without your name in the answer is not a mention: it counts as a source, which is tracked separately.
What changes the number you see
- The period selected.
- Which engines are included: each is reported separately as well as together.
- A tag filter, which scopes every panel to the prompts carrying that tag.
- Changes to the prompt set, which are recorded and dated.