How can I improve my visibility in AI answers?
Updated
Short answer
Two levers, in order. Earn mentions in the sources Noma shows are already cited for your category, because third-party pages carry more weight than your own claims. Then fix the signals on your own site that decide whether you can be parsed and trusted, which is what the 12-point audit under Health measures.
Start with the sources
- Open Sources for your category prompts and note the pages cited again and again.
- Check which of them already mention you, and whether what they say is current and correct.
- For the ones that leave you out, find a genuine reason for you to be included and ask.
Then your own site
- Fix what the Health audit flags, starting with structured data, FAQ schema and llms.txt.
- Make sure each thing you want to be known for has a page that states it plainly near the top.
- Use Gap analysis to pick the questions to write for, and content drafts to start those pages.
Then measure
Re-run the affected prompts once a change ships, and read the trend over the following weeks rather than the next day.