Getting started

What Noma measures, how tracking works, and setting up your first project.

• What is Noma and how does it work?

  Noma measures how AI assistants describe and recommend your brand. It asks ChatGPT, Claude, Gemini, Grok and Perplexity the same set of category questions every day, records which brands each answer names, which URLs it cited and how the answer reads, and turns that into visibility, share of voice and sentiment you can track over time.

• How do I set up my first project?

  A project is one brand and one domain. Enter your website and Noma reads your public site to work out what you sell, who you compete with and what buyers would ask. You can edit all of it afterwards; nothing is locked in by the setup.

• How do I add my brand and competitors?

  Competitors are set per project under Competitors. Noma proposes a starting set from the brands the engines already name alongside you, which usually reflects who the models consider comparable better than a list drawn up internally.

• How do I read the Noma dashboard?

  Overview carries the three headline numbers: visibility, share of voice and sentiment. Everything else drills into one of them. Sources shows what the engines cited, Gap analysis shows the prompts you are missing from, and Health shows the technical audit of your own site.

• How does Noma track AI search engines?

  Each tracked prompt is sent to every active engine once a day from a fresh session, so nothing carries over between runs. The full answer is stored, then parsed for brand mentions, competitor mentions, cited URLs and sentiment.

• How is Noma different from an SEO tool?

  An SEO tool measures where your pages rank in search results. Noma measures what AI assistants say: whether an answer names you, how it describes you, and which sources it relied on, per engine, from answers it asks for and stores every day.