How do tags work?
Updated
Short answer
Tags group prompts so you can read visibility for one part of the business at a time. A prompt can carry several tags, and filtering the dashboard by a tag scopes every panel to that group.
Ways teams use tags
- By product line or service.
- By buying stage: early research, comparison, decision.
- By audience: industry, company size or role.
- Branded versus category, to keep the two apart when reading results.
Tags and the dashboard
Selecting a tag scopes every panel, including visibility, share of voice, sentiment and sources, to the prompts carrying it. A tag whose prompts have not changed is also the cleanest way to read a long-term trend.