Semrush AI Visibility Toolkit Review (2026)

The Semrush AI Visibility Toolkit is an add-on to Semrush that benchmarks a brand's presence in AI answers, researches prompts by volume and difficulty, and tracks 25 prompts daily. It costs $99 a month with no free trial. It suits SEO teams and agencies already working in Semrush that want AI visibility next to their search data.

A note on who wrote this: this review is written by Noma by Nurdd, which makes a competing tool. Every Semrush detail comes from Semrush’s own pages, linked where each fact is used: AI Visibility Toolkit knowledge-base article. We have no ratings or review scores to share, so this page gives none. Check Semrush’s pages before you buy.

Last checked 5 November 2026.

What the Semrush AI Visibility Toolkit does

From Semrush’s knowledge-base article on the toolkit:

Visibility Overview: an AI Visibility Score for any brand, worldwide or by region, measured against the median mentions of its top competitors.
Competitor Research: prompts and topics where competitors are cited and you are not.
Prompt Research: topic-level volume, difficulty and intent, which Semrush compares to keyword research for AI.
Brand Performance: share of voice, sentiment and the narratives behind your reputation, with AI-generated recommendations, updated weekly.
Prompt Tracking: daily visibility for chosen prompts, in 220+ countries and territories.
AI Search Site Audit: flags technical issues that could stop AI bots crawling your site.

Semrush AI Visibility Toolkit pricing

From the knowledge-base article, read on 5 November 2026:

$99 a month, with no free trial. It includes 1 project, 1 domain for Brand Performance, 300 daily queries in AI Analysis reports and 1,000 in Prompt Research, 25 prompts for Prompt Tracking, AI Search Checks in Site Audit for up to 100 pages, and 10 CSV exports a day.
Each extra user needs another $99 licence. Extra Brand Performance domains or locations are $99 each.
50 more tracked prompts cost $60 a month.
Semrush One bundles the SEO and AI Visibility toolkits with higher prompt limits: 50 on Starter, 100 on Pro+ and 200 on Advanced. The article does not give those plans’ prices.

Who the Semrush AI Visibility Toolkit suits

Semrush says it is built for SMBs, agencies and mid-market companies: marketing and SEO teams benchmarking clients, SEOs monitoring AI search trends, and business and product managers watching brand perception. It fits a team that already pays for Semrush and wants AI visibility in the same account.

Where Semrush is stronger than Noma

Prompt Research with topic-level volume, difficulty and intent, from Semrush’s own data.
Wide regional coverage: reports in 40+ countries and Prompt Tracking in 220+ countries and territories.
An AI Visibility Score and competitor benchmarks for any brand, not only the ones you set up.
AI visibility, SEO data and a site audit in one account for teams that already use Semrush.

Where Noma differs

More tracked prompts at entry: 50 on Starter, refreshed daily, from Starter $79 a month, against 25 prompts for $99.
Named engines on every paid plan: ChatGPT, Gemini, Perplexity and Claude.
Seats included in the plan (2 on Starter, 5 on Growth, 15 on Scale) and a free trial (3 days, 25 prompts (a card is taken)).
10 content drafts a month on Starter, unlimited from Growth, and an MCP server on every paid plan.

Area	Noma by Nurdd	Semrush AI Visibility Toolkit
Price	Starter $79, Growth $299, Scale $799 a month; Enterprise custom ^[1]	$99 a month; $99 per extra user licence ^[2]
AI engines	ChatGPT, Gemini, Perplexity and Claude on every paid plan; Grok, GPT-5, Claude Sonnet, DeepSeek, Qwen, Mistral Small, Mistral Medium, Google AI Mode and Google AI Overviews as add-ons (13 in all). Not tracked: Microsoft Copilot and Meta AI ^[1]	“Platforms like Google AI Mode and ChatGPT”; no full list on the page ^[2]
Tracked prompts	50 on Starter, refreshed daily ^[1]	25 for Prompt Tracking, daily; 50 more for $60 a month ^[2]
Seats	2 on Starter, 5 on Growth, 15 on Scale ^[1]	One user per $99 licence ^[2]
Trial	3 days, 25 prompts (a card is taken) ^[1]	No free trial ^[2]

Sources: [1] Noma by Nurdd pricing; [2] Semrush AI Visibility Toolkit knowledge base, read on 5 November 2026.

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Questions people ask

What is the Semrush AI Visibility Toolkit?

It is a Semrush toolkit that shows how brands appear in AI-generated answers. Per Semrush's knowledge base, it includes Visibility Overview, Competitor Research, Prompt Research, Brand Performance, Prompt Tracking and an AI Search Site Audit, built for SMBs, agencies and mid-market companies.

How much does the Semrush AI Visibility Toolkit cost?

$99 a month, per Semrush's knowledge base on 5 November 2026. That includes 1 project, 25 prompts for Prompt Tracking and 10 CSV exports a day. Each extra user needs a $99 licence, extra Brand Performance domains are $99 each, and 50 more prompts cost $60 a month.

Does the Semrush AI Visibility Toolkit have a free trial?

No. Semrush's knowledge base says the AI Visibility Toolkit does not offer a free trial and a paid subscription is required. Noma by Nurdd has a free trial, with a card taken.

Which AI engines does the Semrush AI Visibility Toolkit track?

The knowledge base says Prompt Tracking monitors prompts on platforms like Google AI Mode and ChatGPT, and that Brand Performance runs queries through LLMs like ChatGPT and Google's AI Mode. It does not give a full list on that page.

Is Semrush or Noma by Nurdd better for AI visibility?

Semrush, if your team already uses it and wants prompt research with volume and difficulty beside its SEO data. Noma by Nurdd, if you want 50 on Starter, refreshed daily from Starter $79 a month, with ChatGPT, Gemini, Perplexity and Claude named on every paid plan.

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