Otterly.AI is an AI search monitoring tool that tracks brand mentions and citations on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Claude, AI Mode and Gemini as add-ons. Plans start at $29 a month for 15 prompts, with unlimited team members. It suits solo marketers, small teams and agencies on a tight budget.
A note on who wrote this: this review is written by Noma by Nurdd, which makes a competing tool. Every Otterly.AI detail comes from Otterly.AI’s own pages, linked where each fact is used: pricing page and FAQ. We have no ratings or review scores to share, so this page gives none. Check Otterly.AI’s pages before you buy.
Last checked 5 November 2026.
What Otterly.AI does
From Otterly.AI’s pricing page:
- Monitoring: brand mentions and citations across AI engines, share of voice, a brand visibility index, sentiment, domain ranking and link citation analysis.
- Brand profiling: how AI describes your brand.
- Research and optimisation: an AI prompt research tool, a query fan-out tool, GEO audits, crawlability and content checks, and recommendations on what to change to get cited.
- ChatGPT ads tracking: ads shown inside ChatGPT.
- Connect: agent analytics, API, MCP and a Data Studio connector, from Standard.
Otterly.AI pricing
From Otterly.AI’s pricing page, read on 5 November 2026 with monthly billing:
- Lite, $29 a month: 15 search prompts, 4 engines, unlimited team members, daily tracking, 1 workspace, 3 recommendations a week, 1,000 GEO audits a month.
- Standard, $189 a month: 100 prompts, unlimited workspaces and recommendations, API and MCP access (2,000 requests a month each), agent analytics, 5,000 GEO URL audits a month.
- Premium, $489 a month: 400 prompts, 5,000 API and MCP requests a month each, 10,000 GEO URL audits a month, a personal onboarding session.
- Enterprise, custom: from 1,000 prompts, customisable prompt tracking, single sign-on and a dedicated customer success manager. Talk to Otterly.AI for a price.
Annual billing takes 15% off. 100 extra prompts cost $99 on Standard and Premium, and Claude, Google AI Mode and Gemini are paid add-ons.
Who Otterly.AI suits
Otterly.AI writes Lite for solo marketers and small teams, Standard for SMEs and small marketing teams, and Premium for mid-sized companies and agencies. It suits a team that wants to start monitoring for a small monthly sum, with as many team members as it likes.
Where Otterly.AI is stronger than Noma
- A lower entry price: $29 a month on Lite, against Starter $79 a month.
- Unlimited team members on every plan. Noma by Nurdd seats: 2 on Starter, 5 on Growth, 15 on Scale.
- Microsoft Copilot and Google AI Overviews included on every plan. Noma does not track Copilot.
- ChatGPT ads tracking among its features, and 1,000 GEO audits a month on Lite.
Where Noma differs
- ChatGPT, Gemini, Perplexity and Claude included on every paid plan. On Otterly.AI, Claude and Gemini are paid add-ons.
- 50 on Starter, refreshed daily on the entry plan, against 15 on Otterly.AI Lite.
- An MCP server on every paid plan, where Otterly.AI lists MCP from Standard ($189). 10 content drafts a month on Starter, unlimited from Growth.
| Area | Noma by Nurdd | Otterly.AI |
|---|---|---|
| Entry price | Starter $79 a month [1] | Lite $29 a month billed monthly [2] |
| Higher plans | Starter $79, Growth $299, Scale $799 a month; Enterprise custom [1] | Standard $189, Premium $489 a month; Enterprise custom [2] |
| AI engines | ChatGPT, Gemini, Perplexity and Claude on every paid plan; Grok, GPT-5, Claude Sonnet, DeepSeek, Qwen, Mistral Small, Mistral Medium, Google AI Mode and Google AI Overviews as add-ons (13 in all). Not tracked: Microsoft Copilot and Meta AI [1] | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Claude, AI Mode and Gemini as add-ons [2] |
| Tracked prompts | 50 on Starter, refreshed daily [1] | 15 on Lite, 100 on Standard, 400 on Premium, daily [2] |
| Seats | 2 on Starter, 5 on Growth, 15 on Scale [1] | Unlimited team members on every plan [2] |
| MCP and API | MCP server on every paid plan; API from Scale [1] | API and MCP from Standard [2] |
| SSO | Not offered; no SOC 2 report [1] | Single sign-on on Enterprise [2] |
Sources: [1] Noma by Nurdd pricing; [2] Otterly.AI pricing, billed monthly, read on 5 November 2026.
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Questions people ask
What is Otterly.AI?
Otterly.AI is an AI search monitoring platform. Its pricing page lists brand visibility and sentiment analysis, citation source tracking, brand profiling, AI search optimisation recommendations, prompt research, GEO audits, ChatGPT ads tracking and, from Standard, API, MCP and agent analytics.
How much does Otterly.AI cost?
On Otterly.AI's pricing page on 5 November 2026, billed monthly: Lite $29 a month for 15 prompts, Standard $189 for 100 prompts and Premium $489 for 400 prompts. Enterprise is custom, from 1,000 prompts. Annual billing takes 15% off, and 100 extra prompts cost $99.
Which AI engines does Otterly.AI track?
Every plan tracks 4 AI search engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Google AI Mode and Gemini are extra add-ons, per its pricing page.
Does Otterly.AI have a free trial?
Yes. Otterly.AI's FAQ says it offers a free trial for new users; the page does not state its length. Noma by Nurdd's trial: 3 days, 25 prompts (a card is taken).
Is Otterly.AI or Noma by Nurdd better?
Otterly.AI, if budget is the main constraint or you need Copilot and AI Overviews included. Noma by Nurdd, if you want ChatGPT, Gemini, Perplexity and Claude included on every paid plan, with 50 on Starter, refreshed daily from Starter $79 a month and an MCP server on every paid plan.