Scrunch is an AI customer experience platform: it monitors how AI answers present your brand and cite sources, and its Agent Experience Platform serves AI agents an optimised version of your site. Core costs $250 a month for 125 prompts on four engines, with a 7-day free trial. It suits brands that want monitoring plus site work for agents.
A note on who wrote this: this review is written by Noma by Nurdd, which makes a competing tool. Every Scrunch detail comes from Scrunch’s own pages, linked where each fact is used: home page and pricing page. We have no ratings or review scores to share, so this page gives none. Check Scrunch’s pages before you buy.
Last checked 5 November 2026.
What Scrunch does
From Scrunch’s home page and pricing page:
- Monitoring and citations: prompt results, cited sources and brand performance over time, with funnel stages, personas, competitors and sentiment.
- Insights: recommendations to grow your AI presence.
- AI Search Trends: trending topics, approximate prompt volumes and benchmarks.
- Agent traffic and site optimisation: AI agent and bot traffic, site audits and page optimisations.
- Content Generation: finds prompts no page on your site answers and drafts on-brand content for them.
- Agent Experience Platform (AXP): serves AI agents an optimised version of your site without changing the human experience. Enterprise only.
- Shopping: AI search performance at the product level (product observability on Enterprise).
Scrunch pricing
From Scrunch’s pricing page for brands, read on 5 November 2026:
- Core, $250 a month: 125 unique prompts, 5,000 responses a month, ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace, 5 user licences, 5 competitors, 1 country, Google SSO, email support and a 7-day free trial.
- Enterprise, custom: custom prompts, responses, workspaces and licences, 9 LLMs, AXP, full site audits, API access, Looker Studio, SSO (SAML, OIDC), a dedicated account team and strategy calls. Talk to Scrunch for a price.
Who Scrunch suits
Scrunch says Core is for teams that want to evaluate it, set AI visibility benchmarks and prove impact before scaling, and Enterprise is for organisations that need wider model coverage, API access and dedicated support. It suits brands that care about how AI agents read their site as much as what AI answers say.
Where Scrunch is stronger than Noma
- Microsoft Copilot and Google AI Overviews on the entry plan. Noma does not track Copilot.
- More prompts and seats at entry: 125 prompts and 5 licences. Noma by Nurdd seats: 2 on Starter, 5 on Growth, 15 on Scale.
- Google SSO on Core, and SAML or OIDC on Enterprise. Noma by Nurdd: Not offered; no SOC 2 report.
- The Agent Experience Platform, which serves AI agents an optimised version of your site.
Where Noma differs
- A lower entry price: Starter $79 a month, against $250 for Scrunch Core.
- ChatGPT, Gemini, Perplexity and Claude on every paid plan. On Scrunch, Claude and Gemini are on Enterprise.
- An MCP server on every paid plan, where Scrunch lists MCP access on Enterprise.
| Area | Noma by Nurdd | Scrunch |
|---|---|---|
| Entry price | Starter $79 a month [1] | Core $250 a month [2] |
| Higher plans | Starter $79, Growth $299, Scale $799 a month; Enterprise custom [1] | Enterprise custom [2] |
| AI engines | ChatGPT, Gemini, Perplexity and Claude on every paid plan; Grok, GPT-5, Claude Sonnet, DeepSeek, Qwen, Mistral Small, Mistral Medium, Google AI Mode and Google AI Overviews as add-ons (13 in all). Not tracked: Microsoft Copilot and Meta AI [1] | Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9 LLMs [2] |
| Tracked prompts | 50 on Starter, refreshed daily [1] | 125 unique prompts and 5,000 responses a month on Core [2] |
| Seats | 2 on Starter, 5 on Growth, 15 on Scale [1] | 5 user licences on Core; custom on Enterprise [2] |
| MCP and API | MCP server on every paid plan; API from Scale [1] | API on Enterprise; MCP on Enterprise, custom [2] |
| SSO | Not offered; no SOC 2 report [1] | Google SSO on Core; SAML and OIDC on Enterprise [2] |
| Trial | 3 days, 25 prompts (a card is taken) [1] | 7-day free trial on Core [2] |
Sources: [1] Noma by Nurdd pricing; [2] Scrunch pricing, read on 5 November 2026.
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Questions people ask
What is Scrunch?
Scrunch calls itself an AI customer experience platform. It covers monitoring and citations, insights and recommendations, product-level shopping data, AI search trends, AI agent traffic, site audits, content generation and an Agent Experience Platform (AXP) that delivers an optimised experience to AI agents.
How much does Scrunch cost?
Scrunch Core is $250 a month, per its pricing page on 5 November 2026, with 125 unique prompts, 5,000 responses a month, 5 site audits a month, 1 brand workspace and 5 user licences. Enterprise is custom: you talk to Scrunch for a price.
Which AI engines does Scrunch track?
Core supports 4 LLMs: ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise supports 9: ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AI Overviews, Copilot and Grok.
Does Scrunch have a free trial?
Yes. Scrunch Core has a 7-day free trial, per its pricing page. Noma by Nurdd's trial: 3 days, 25 prompts (a card is taken).
Is Scrunch or Noma by Nurdd better?
Scrunch, for brands that need Copilot and AI Overviews on the entry plan, 5 seats and agent-facing site work. Noma by Nurdd starts lower, at Starter $79 a month, includes ChatGPT, Gemini, Perplexity and Claude on every paid plan, and has an MCP server on every paid plan, where Scrunch lists MCP on Enterprise.