Scrunch publishes a $250 Core plan you can buy without talking to sales; Profound offers a 7-day free trial and then a custom Enterprise contract. At the top tier both track 9 AI engines and put SAML SSO and the API on Enterprise. Profound adds its AI Marketer agents and unlimited seats; Scrunch Core adds site audits and a published price.
A note on who wrote this: this page is written by Noma by Nurdd, which makes a competing tool. Every detail about Profound and Scrunch comes from that company’s own pricing page as we read it on 3 November 2026. Confirm current details with each vendor before you buy.
Profound vs Scrunch side by side
| Area | Profound | Scrunch |
|---|---|---|
| Price | Trial free; Enterprise custom [1] | Core $250 a month; Enterprise custom [2] |
| Free trial | 7 days: 50 prompts daily on ChatGPT, Gemini and Google AI Overviews; no history, exports, API or SSO [1] | 7 days on Core [2] |
| AI engines | Enterprise: up to 9 (ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, Exa Search) [1] | Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9, adding Claude, Gemini, Meta AI, Google AI Mode and Grok [2] |
| Prompts | Trial: 50 unique prompts. Enterprise: a tailored plan, run daily [1] | Core: 125 unique prompts, 5,000 responses a month. Enterprise: custom [2] |
| Seats | Unlimited on the trial and Enterprise [1] | Core: 5 user licences. Enterprise: custom [2] |
| Agents and content | AI Marketer on credits (limited on the trial), reusable agents, Profound Sheets [1] | Core: basic content generation and 1 page optimisation a month. Enterprise: advanced content, Agent Experience Platform (AXP) [2] |
| AI bot traffic | Agent analytics on unlimited domains, with integrations including Cloudflare, Vercel, Akamai and WordPress [1] | AI agent and bot traffic on Core; 5 site audits a month [2] |
| Shopping | ChatGPT Shopping on Enterprise [1] | Product observability on Enterprise [2] |
| API, exports, MCP | API and CSV and JSON exports on Enterprise; MCP not mentioned [1] | API and Looker Studio on Enterprise; MCP on Enterprise, listed as custom [2] |
| SSO and SOC 2 | SSO/SAML and SOC 2 compliance on Enterprise [1] | Google SSO on Core; SAML and OIDC on Enterprise; SOC 2 not stated [2] |
Sources: [1] Profound pricing, plans for brands; [2] Scrunch pricing, plans for brands. Both read on 3 November 2026.
Which should you choose?
Choose Profound if
- you are buying on an enterprise contract and want SSO/SAML with SOC 2 compliance;
- you want agents that research, write and report from your tracking data;
- many people need seats, since both plans list unlimited seats;
- you need DeepSeek or Exa Search tracked.
Choose Scrunch if
- you want a published monthly price and a self-serve plan;
- Perplexity and Copilot matter from the first plan;
- site audits belong in the same tool as tracking;
- you need Meta AI or Grok tracked, both on Scrunch Enterprise.
What about Peec AI?
Peec AI starts lower, at $95 a month, with unlimited users and MCP on every plan. See Scrunch vs Peec AI and Peec AI vs Profound.
Where Noma fits
Noma by Nurdd is another option in the same category. It monitors 13 AI engines: ChatGPT, Gemini, Perplexity and Claude are included on every paid plan, and Grok, GPT-5, Claude Sonnet, DeepSeek, Qwen, Mistral Small, Mistral Medium, Google AI Mode and Google AI Overviews are add-ons. It does not track Microsoft Copilot or Meta AI. Plans are published, from $79 a month for 50 prompts on Starter, and start with a 3-day free trial of 25 prompts, with a card taken so billing can begin on day 3. Every paid plan includes the MCP server for Claude and Cursor; the API starts on the Scale plan.
Noma does not offer SSO and has no SOC 2 report, so it is not a fit where either is required. See the pricing page for every plan, or run a free brand audit to see how AI answers describe your brand.
More comparisons
- Peec AI vs Profound
- Scrunch vs Peec AI
- Noma vs Promptwatch
- Noma vs Goodie
- Noma vs AirOps
- Profound alternatives, nine tools compared
- Peec AI alternatives, nine tools compared
- AEO tools compared
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Questions people ask
Is Profound or Scrunch cheaper?
Scrunch publishes a price: Core is $250 a month for 125 prompts. Profound publishes a free trial and then an Enterprise plan with custom pricing, so a direct comparison needs a quote from Profound. Both sell their largest plans on a custom quote.
Which AI engines do Profound and Scrunch track?
Both list 9 engines at the top tier. Profound Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. Scrunch Enterprise: ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AI Overviews, Copilot and Grok. Profound's trial covers 3 and Scrunch Core 4.
Do Profound and Scrunch have free trials?
Yes, both for 7 days. Profound's trial runs 50 prompts daily on ChatGPT, Gemini and Google AI Overviews, with no history, exports or API. Scrunch's trial is of its $250 Core plan.
Do Profound and Scrunch offer SSO and an API?
Both put SAML SSO and the API on Enterprise. Profound lists SSO/SAML with SOC 2 compliance; Scrunch lists SAML and OIDC, and Google SSO on Core. Scrunch lists MCP access on Enterprise as custom; Profound's pricing page does not mention MCP.