Ahrefs Brand Radar Review (November 2026)

Ahrefs Brand Radar measures a brand's AI visibility two ways: Prompt Tracking for the questions you choose, from $50 a month, and an AI Visibility Index of 538 million prompts for any brand, from $199. Paid Ahrefs plans include a few tracked prompts. It suits SEO teams already on Ahrefs that want AI data beside search data.

A note on who wrote this: this review is written by Noma by Nurdd, which makes a competing tool. Every Ahrefs detail comes from Ahrefs’s own pages, linked where each fact is used: Brand Radar page and pricing page. We have no ratings or review scores to share, so this page gives none. Check Ahrefs’s pages before you buy.

Last checked 5 November 2026.

What Ahrefs Brand Radar does

From Ahrefs’ Brand Radar page:

Prompt Tracking: the exact questions your buyers ask, refreshed daily, weekly or monthly, with AI-suggested prompts, the fan-out queries behind each answer, and tags by topic, funnel stage or campaign.
AI Visibility Index: more than 538 million search-backed prompts, so you can search any brand, product or category with no setup, including responses back to 2025.
Metrics: mentions, citations, AI share of voice, estimated impressions, sentiment and the buyer-journey stage where your brand appears.
AI analytics: pages AI search sends traffic to (Web Analytics, free) and AI crawler visits (Bot Analytics, free while in beta).
AI sources: YouTube, TikTok and Reddit, free for Ahrefs customers while in beta.

Ahrefs Brand Radar pricing

From Ahrefs’ Brand Radar page and pricing page, read on 5 November 2026:

Custom prompt packages: Basic $50 a month (2,500 checks), Growth $100 (7,000 checks) and Scale $250 (25,000 checks), with overage from $0.010 to $0.020 a check. One prompt on one platform in one location uses 1 check; Claude uses 8 checks per update.
AI Visibility Index: from $199 a month.
Included with Ahrefs plans: 5 prompts on Lite ($129 a month), 10 on Standard ($249), 20 on Advanced ($449) and from 83 on Enterprise, all refreshed daily.

Asked about discounts or free trials, Ahrefs’ pricing FAQ says it never runs discounts and points website owners to Ahrefs Free, with limited access to Site Explorer and Site Audit. Annual billing saves up to 17%.

Who Ahrefs Brand Radar suits

Ahrefs says the AI Visibility Index suits brands that already appear in AI search, and custom prompts suit brands that are less known or have uncommon queries. It suits SEO teams that already pay for Ahrefs and want AI visibility tied to Ahrefs’ keyword data.

Where Ahrefs Brand Radar is stronger than Noma

An index of more than 538 million prompts, so you can look up any brand or competitor with no setup.
Microsoft Copilot and Google AI Overviews coverage. Noma does not track Copilot.
AI visibility mapped back to Ahrefs’ keyword data and search demand.
Offsite sources (YouTube, TikTok and Reddit) for Ahrefs customers.

Where Noma differs

ChatGPT, Gemini, Perplexity and Claude on every paid plan, with Claude included at the plan price.
A free trial: 3 days, 25 prompts (a card is taken).
10 content drafts a month on Starter, unlimited from Growth, and an MCP server on every paid plan.

Area	Noma by Nurdd	Ahrefs Brand Radar
Entry price	Starter $79 a month ^[1]	Custom prompts from $50 a month; AI Visibility Index from $199 ^[2]
AI engines	ChatGPT, Gemini, Perplexity and Claude on every paid plan; Grok, GPT-5, Claude Sonnet, DeepSeek, Qwen, Mistral Small, Mistral Medium, Google AI Mode and Google AI Overviews as add-ons (13 in all). Not tracked: Microsoft Copilot and Meta AI ^[1]	AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot; Claude for prompts ^[2]
Tracked prompts	50 on Starter, refreshed daily ^[1]	Sold in checks: 2,500 a month for $50; one prompt on one platform in one location is 1 check ^[2]
Included with Ahrefs	Not applicable ^[1]	5 prompts on Lite, 10 on Standard, 20 on Advanced, from 83 on Enterprise ^[2]
Trial	3 days, 25 prompts (a card is taken) ^[1]	None listed; Ahrefs Free gives limited Site Explorer and Site Audit ^[2]

Sources: [1] Noma by Nurdd pricing; [2] Ahrefs pricing and Brand Radar, read on 5 November 2026.

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Questions people ask

What is Ahrefs Brand Radar?

Brand Radar is Ahrefs' AI visibility product. It has two parts: Prompt Tracking, for custom prompts refreshed daily, weekly or monthly, and the AI Visibility Index, which runs more than 538 million search-backed prompts through AI platforms so you can look up any brand's mentions, citations and share of voice without setup.

How much does Ahrefs Brand Radar cost?

Per Ahrefs' pages on 5 November 2026: custom prompt packages cost $50, $100 or $250 a month (2,500, 7,000 or 25,000 checks), and the AI Visibility Index starts at $199 a month. Paid Ahrefs plans include 5 to 20 prompts, from Lite at $129 a month. Ahrefs says it never runs discounts.

Which AI platforms does Ahrefs Brand Radar cover?

Its FAQ lists Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini and Microsoft Copilot for the index, and Claude as well for prompts. In Prompt Tracking, Claude uses 8 checks per update.

Does Ahrefs Brand Radar have a free trial?

Ahrefs' pricing page lists no trial. Asked about free trials, its FAQ points website owners to Ahrefs Free, with limited access to Site Explorer and Site Audit. Brand Radar also offers a free AI visibility preview. Noma by Nurdd's trial: 3 days, 25 prompts (a card is taken).

Is Ahrefs Brand Radar or Noma by Nurdd better?

Ahrefs Brand Radar, if you already use Ahrefs or want to look up any brand's AI visibility at once. Noma by Nurdd, if you want ChatGPT, Gemini, Perplexity and Claude tracked daily on every paid plan from Starter $79 a month, with content drafts and an MCP server.

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