Free PDF
Build an AEO programme in 90 days
The six chapters of Noma's AEO guide in one PDF, plus five worksheets you fill in as you go: your positioning, the claims behind it, a prompt set, a first baseline and a 90-day plan.
- Six infographics, one per chapter
- Positioning worksheet
- Prompt set template
- Baseline sheet
- 90-day plan
What is inside
Chapter 1
What AEO is, and what it is not
Why an answer is not a ranking, and what an engine draws on when it names a brand.
Chapter 2
Decide what you want to be known for
The sentence you want an engine to say about you, and the claims behind it.
Chapter 3
Choose prompts that measure something
Five kinds of prompt, what each tells you, and how to keep a set comparable.
Chapter 4
Run your first baseline
Where you are named, what engines read, and who owns each finding.
Chapter 5
Turn the baseline into work
Fix it on your pages or in other people's, and check the change landed.
Chapter 6
Run it as a programme
Winning backing, what to measure at each level, and a working rhythm.
Workbook
Five worksheets
Positioning, claims, prompt set, baseline and a 90-day plan, ready to fill in.