AEO for SaaS: How B2B Software Wins AI Search
B2B buyers now ask AI assistants to build their software shortlists. Here is how SaaS companies get named, stay accurate and measure progress in AI search.
Emmett Thibodeaux
Emmett Thibodeaux
Technical SEO, Noma
Writes about the technical layer of AI search: crawlers, llms.txt, and where it overlaps with classic SEO and where it does not.
6 articles
What Is Zero-Click Search, and What Does It Mean for Brands?
Zero-click search is when a question gets resolved without a click to any website. AI answers extend it, and clicks alone now undercount influence. Here is what to measure instead.
Emmett Thibodeaux
What Is an Answer Engine?
An answer engine is an AI system that responds to a question with a synthesized answer instead of a list of links. Here is how they work and what that means for brands.
Emmett Thibodeaux
What Is Generative Engine Optimization (GEO)?
Generative engine optimization is the work of getting your brand named, described accurately and cited in AI-generated answers. Here is what it involves and how it relates to AEO and SEO.
Emmett Thibodeaux
The difference between AI visibility and SEO: what brand managers need to know
Your brand can rank on page one of Google and still be invisible in AI-generated answers. Here's why that happens, what AI engines actually measure, and what to do about it this quarter.
Emmett Thibodeaux
How to add llms.txt to your website (and why AI engines care)
llms.txt is a plain-text file that gives AI language models explicit context about your brand. Here's what it is, what to put in it, and how to implement it in Next.js in under five minutes.
Emmett Thibodeaux