What Is AI Shopping, and How Do Products Appear in ChatGPT Shopping?
AI shopping is buyers researching, comparing and choosing products inside an AI assistant. Here is what those assistants rely on, and how brands can prepare.
Delaney Whitford
Delaney Whitford
Content Lead, Noma
Writes about the content side of AI search: what gets cited, why, and how to fix an answer that gets your brand wrong.
8 articles
How to Win Google AI Overviews for Your Product Pages
Product pages built for conversion often hide the facts Google's AI features need. Here is how to make yours clear, crawlable and easy to use in AI Overviews.
Delaney Whitford
AEO in 30 Days: A Starter Checklist
A week-by-week checklist for setting up answer engine optimization: positioning, prompts, a baseline, owned page fixes and third-party sources, then a monthly rhythm.
Delaney Whitford
How to Get Your Brand Recommended by ChatGPT, Gemini, Perplexity and Claude
AI engines recommend brands they can describe clearly and verify elsewhere. Here is the practical work that makes your brand one of them, engine by engine.
Delaney Whitford
Citation vs Brand Mention in AI Search: What's the Difference?
A mention is your brand named in an AI answer. A citation is your URL listed as a source. They are separate outcomes, and each one calls for different work.
Delaney Whitford
How AI Engines Decide Which Sources to Cite
AI assistants cite a small, repeatable set of sources for any given question. Here is what determines whether a page makes that set, and what to change if yours doesn't.
Delaney Whitford
What Do You Do When AI Gets Your Brand Wrong?
AI engines state wrong pricing, features and facts about brands with complete confidence. There is no support line to call. Here is the sequence that actually corrects the record.
Delaney Whitford
How Do You Get Cited More Often by AI Engines?
Getting mentioned in an AI answer and getting cited as its source are different achievements. Here is the work that moves each, in the order that pays.
Delaney Whitford