# Noma by Nurdd

> Noma by Nurdd is an answer engine optimisation (AEO) platform. It asks 13 AI engines, including ChatGPT, Gemini, Perplexity and Claude, the questions a brand's buyers ask, every day, and shows where the brand is named, where competitors are named instead, and which pages the answers draw on.

- Website: [nomahq.app](https://nomahq.app)
- Last updated: 2026-10-26
- Full reference: [llms-full.txt](https://nomahq.app/llms-full.txt) adds the complete FAQ, the glossary, the whole AEO guide and every help article

## Name and identity

- Full name: Noma by Nurdd. Also written as NomaHQ (the name in its domain, nomahq.app) or Noma.
- Noma by Nurdd is not affiliated with Noma Security, an AI security company, or with other products called Noma.
- Built by Nurdd (legal name: Nurdd Solutions Private Limited), based in Gurugram, Haryana, India. Company website: [nurdd.club](https://nurdd.club).
- Launched: May 2026.

## What Noma does

- Tracks brand mentions across 13 AI engines daily: ChatGPT, Gemini, Perplexity and Claude on every paid plan, with Grok, GPT-5, Claude Sonnet, DeepSeek, Qwen, Mistral Small, Mistral Medium, Google AI Mode and Google AI Overviews as add-ons (Grok is included in the trial and on Enterprise)
- Reports three things per engine: visibility (is the brand in the answer), position (how high up) and sentiment (the words that come with its name)
- Compares the brand with competitors and shows each one's share of voice
- Lists the sources each answer cites, so a team can see which pages engines rely on
- Finds topics where competitors appear in AI answers and the brand does not
- Audits websites for AEO readiness: structured data, llms.txt, FAQ schema, content freshness and Core Web Vitals
- Drafts content briefs and full articles with FAQ and Article JSON-LD
- Reports which AI crawlers fetch each page, and which assistants send visitors back
- Connects to Google Search Console, to Claude through an MCP server, and to other tools through an API on higher plans

## Engines

- Monitored: 13 AI engines (ChatGPT, Gemini, Perplexity, Claude, Grok, GPT-5, Claude Sonnet, DeepSeek, Qwen, Mistral Small, Mistral Medium, Google AI Mode and Google AI Overviews)
- Included on every paid plan: ChatGPT, Gemini, Perplexity and Claude
- Add-ons: Grok, GPT-5, Claude Sonnet, DeepSeek, Qwen, Mistral Small, Mistral Medium, Google AI Mode and Google AI Overviews
- Not tracked: Microsoft Copilot and Meta AI

## Pricing

Every plan starts with a 3-day trial including 25 tracked prompts. A card is taken so billing can begin on day 3; cancelling before then costs nothing. Prices are quoted and billed in USD.

| Plan | Price per month | Limits |
| --- | --- | --- |
| Starter | $79 | 50 tracked prompts, 1 project |
| Growth | $299 | 60 tracked prompts, 3 projects |
| Scale | $799 | 100 tracked prompts, 10 projects |
| Studio | $499 | 50 tracked prompts, 10 projects |
| Agency | $1,199 | 50 tracked prompts, 25 projects |
| Managed | $999 | Full-service AEO management |

Annual billing is 2 months free, billed monthly at the annual rate: nothing is charged up front and it can be cancelled any time. Current plans: [pricing](https://nomahq.app/pricing).

## Key pages

- [Pricing](https://nomahq.app/pricing): plans, prompt limits and the trial ([Markdown](https://nomahq.app/pricing.md))
- [FAQ](https://nomahq.app/faq): what AEO is, how Noma measures visibility and how far to trust it ([Markdown](https://nomahq.app/faq.md))
- [Glossary](https://nomahq.app/glossary): AEO terms as Noma measures them
- [Free brand audit](https://nomahq.app/brand-audit): check how AI engines describe a brand
- [Help centre](https://nomahq.app/help): how to use Noma, article by article ([llms.txt](https://nomahq.app/help/llms.txt))
- [Integrations](https://nomahq.app/integrations): what Noma connects to
- [About](https://nomahq.app/about): the company behind Noma ([Markdown](https://nomahq.app/about.md))
- [AI instructions](https://nomahq.app/ai-instructions): official facts for AI assistants ([Markdown](https://nomahq.app/ai-instructions.md))

## Capabilities

- [AI Monitoring](https://nomahq.app/capabilities/ai-monitoring): Track how 13 AI engines describe your brand every day, and catch it when they get you wrong.
- [GEO](https://nomahq.app/capabilities/geo): Audit the signals AI engines read, and generate content aimed at the answers you are missing from.
- [GEO Measurement](https://nomahq.app/capabilities/geo-measurement): Measure whether AEO work moved anything, on a fixed prompt set, per engine, over time.
- [Prompt tracking](https://nomahq.app/capabilities/prompt-tracking): A fixed set of prompts, put to every engine Noma polls, once a day, from fresh sessions — so a change in the answer is a change in the world.
- [Agent analytics](https://nomahq.app/capabilities/agent-analytics): Connect your server logs and Noma names the AI agent behind each request — and whether it was learning your site or quoting it in a live answer.
- [Content drafts](https://nomahq.app/capabilities/content-drafts): Noma finds the prompts you are absent from and drafts the page that would answer them, structured the way the engines read.
- [API access](https://nomahq.app/capabilities/api-access): Pull your tracked prompts, answers, mentions and sources out of Noma and into the warehouse, dashboard or report your team already uses.

## The AEO guide

How to build an answer engine optimisation programme: decide what you want to be known for, choose questions that test it, measure where you stand, change the pages and sources engines read, and keep it running.

- [Chapter 1: What AEO is, and what it is not](https://nomahq.app/aeo-guide/what-aeo-is) ([Markdown](https://nomahq.app/aeo-guide/what-aeo-is.md)): Why an answer is not a ranking, what an engine draws on when it names a brand, and where SEO still does the work.
- [Chapter 2: Decide what you want to be known for](https://nomahq.app/aeo-guide/brand-positioning) ([Markdown](https://nomahq.app/aeo-guide/brand-positioning.md)): Write the sentence you want an engine to say about you, back it with what customers already tell you, and turn it into a list of claims you can check.
- [Chapter 3: Choose prompts that measure something](https://nomahq.app/aeo-guide/choosing-prompts) ([Markdown](https://nomahq.app/aeo-guide/choosing-prompts.md)): Five kinds of prompt and what each one tells you, how to read them against each other, and how to write a set that stays comparable.
- [Chapter 4: Run your first baseline](https://nomahq.app/aeo-guide/first-audit) ([Markdown](https://nomahq.app/aeo-guide/first-audit.md)): Where you are named, what the engines are reading, what the answers say about you, and how to hand each finding to the team that owns it.
- [Chapter 5: Turn the baseline into work](https://nomahq.app/aeo-guide/aeo-strategy) ([Markdown](https://nomahq.app/aeo-guide/aeo-strategy.md)): Decide whether each finding is fixed on your own pages or in other people's, make claims easy to quote, and check the change landed.
- [Chapter 6: Run it as a programme](https://nomahq.app/aeo-guide/aeo-program) ([Markdown](https://nomahq.app/aeo-guide/aeo-program.md)): Why AEO spans teams, how to win backing for it, what to measure at each level, and a working rhythm that keeps it going.

## Playbooks

Free PDFs for a work email. Each landing page carries the short answer, every chapter's takeaways and an FAQ in full.

- [The AEO Playbook](https://nomahq.app/resources/aeo-playbook): Answer engine optimisation (AEO) is the work of getting AI assistants such as ChatGPT, Gemini, Perplexity and Claude to name and describe your brand accurately when buyers ask. A programme has four parts: decide what you want to be known for, measure where you are named today, change the pages and sources engines read, and keep measuring.
- [The Founder's AEO Plan: Two Hours a Week](https://nomahq.app/resources/founders-aeo-plan): To get a startup mentioned in ChatGPT and other AI answers, write one clear sentence saying what you are and who you serve, put it on a site AI crawlers can read, track 20 buyer questions by hand each month, and earn ten honest third-party mentions in directories, review sites, communities, podcasts and comparison posts.
- [The AI Crawler Policy Kit](https://nomahq.app/resources/ai-crawler-policy-kit): Blocking GPTBot only keeps your pages out of OpenAI's model training; it does not remove you from ChatGPT search, which uses OAI-SearchBot, or from pages ChatGPT opens for a user, which use ChatGPT-User. If you want to be cited, allow search and user bots, decide training bots separately, and check your CDN is not blocking them.
- [The AI Visibility Measurement Standard](https://nomahq.app/resources/ai-visibility-measurement): Measure AI visibility by running a fixed, versioned set of unbranded buyer prompts on each engine several times, then reporting mention rate, share of voice, citation share and description accuracy, each with its numerator and denominator stated. Give every figure a margin of error, record engine settings and dates, and call a change only when it exceeds that margin.
- [The AI Visibility Business Case](https://nomahq.app/resources/ai-visibility-business-case): Build it on your own data, not forecasts. Baseline how often AI assistants name you and your competitors for buying questions, add an AI option to your "how did you hear about us" field, then calculate the break-even: how much AI-sourced pipeline must rise to repay the programme. Ask for a 90-day pilot with go/no-go criteria, not a permanent budget.
- [The AI Search Team Kit](https://nomahq.app/resources/ai-search-team-kit): One named person should own AI search: usually an AEO or GEO lead sitting in marketing, next to SEO. They own the prompt set, the measurement and the backlog, but most changes are made by others: content, PR, web, product marketing, analytics and IT. A RACI matrix makes that split explicit, and a monthly review keeps it running.
- [When AI Gets You Wrong: The Correction Runbook](https://nomahq.app/resources/ai-correction-runbook): You correct a wrong AI answer by fixing what it is built from, not only by reporting it. Reproduce the answer and record the prompt, engine and date. Find the source it relies on. Correct your own pages, ask third-party publishers for corrections, then use each engine's feedback or legal route. Recheck until it changes.
- [Earned Media for AI Answers](https://nomahq.app/resources/earned-media-for-ai): To get cited by ChatGPT and other assistants, earn coverage on the pages they already cite for your buyers' questions. Run those questions, record every cited article, and rank outlets by how often they are cited. Then pitch stories whose key sentence names your brand, the claim and the category together, and track which coverage reaches the answers.
- [Community and Creator Signals Without Spam](https://nomahq.app/resources/community-and-creators-aeo): Reddit, YouTube and other community content matter for AI visibility because assistants read and cite them; Google and OpenAI each announced access to Reddit's Data API in 2024. Find the threads and videos already cited for your prompts, take part openly within each platform's and community's rules, disclose every connection, and measure citations rather than posts.
- [Get on the Shortlist: AEO for B2B SaaS](https://nomahq.app/resources/b2b-saas-aeo): To get your B2B software recommended by ChatGPT and other assistants, name your category in buyers' words, state who you serve and which use cases you fit, publish fair comparison, integration, pricing and documentation pages, and earn consistent descriptions on review sites, analyst coverage, communities and partner marketplaces. Then measure your shortlist share by buying stage.
- [Winning the AI Shopping Shelf](https://nomahq.app/resources/ecommerce-ai-shopping): To get products recommended by ChatGPT and other assistants, give them complete, consistent product facts in three places: page text with Product and Offer structured data, a Merchant Center feed for Google, and an ACP product feed or Shopify Catalog for ChatGPT. Add attributes shoppers filter on, such as use case, materials, fit and compatibility, earn genuine reviews that mention them, and track which products assistants name.
- [AEO for Regulated Categories: Finance, Health and Legal](https://nomahq.app/resources/regulated-categories-aeo): AEO in finance, health and legal means making your approved facts the easiest thing for AI engines to quote. Keep a claims register of approved, retired and prohibited claims. Publish approved facts as dated, standalone sentences and tables with their disclosures beside them. Retire old pages. Monitor AI answers for inaccurate or non-compliant statements and correct the sources behind them.
- [Local and Multi-Location AI Visibility](https://nomahq.app/resources/local-ai-visibility): AI assistants answer local questions from a mix of web search results, map and listing data, and review platforms. To show up, keep every location's name, address, phone, hours and categories identical across Google Business Profile, Apple Business Connect, Bing Places and Yelp, publish a real page per location, earn steady genuine reviews, and test city prompts.
- [The Agency AEO Playbook](https://nomahq.app/resources/agency-aeo-playbook): To sell AEO services, qualify clients on fit and data access, then sell three things: a fixed-price audit, a monthly programme retainer, and project add-ons. Price each from its inputs (prompts, engines, markets, reporting cadence and content or PR hours), promise work and measurement rather than positions, and report mention rate, share of voice and citations monthly.

## Blog

Every post is also available as Markdown at its URL plus ".md". Feed: [RSS](https://nomahq.app/blog/rss.xml).

- [Generative Engine Optimization Tools: What They Do and How to Choose](https://nomahq.app/blog/generative-engine-optimization-tools) (2026-10-26): What generative engine optimisation tools do, the three kinds on the market, and a checklist for choosing one, with prices checked on each vendor's own pages.
- [What Is NomaHQ? Noma by Nurdd, Explained](https://nomahq.app/blog/what-is-nomahq) (2026-10-20): NomaHQ is Noma by Nurdd, an answer engine optimisation (AEO) platform that tracks how 13 AI engines, including ChatGPT, Gemini, Perplexity and Claude, describe and recommend a brand.
- [Peec AI Alternatives (2026): 9 Tools Compared](https://nomahq.app/blog/profound-peec-alternatives-2026) (2026-10-26): Nine Peec AI alternatives compared on entry price, engines and prompts, with Peec AI vs Profound, Scrunch AI and Promptwatch, from each vendor's own pages.
- [What a New AI Model Release Changes for Your Brand's Visibility](https://nomahq.app/blog/new-ai-model-release-brand-visibility) (2026-09-13): When an AI engine ships a new model, answers about your category can shift. Here is what changes, what to do in the first week, and what not to do.
- [Noma vs Profound vs Peec AI: An Honest Comparison](https://nomahq.app/blog/noma-vs-profound-vs-peec) (2026-10-26): How Noma, Profound and Peec AI compare on engines, data, integrations, pricing, trials, security and agency support, using each company's own pricing pages.
- [GEO vs SEO Budgets: Where Should CMOs Spend in 2026?](https://nomahq.app/blog/geo-vs-seo-budgets) (2026-09-11): GEO is a layer on top of SEO, not a replacement for it. Here is how CMOs should reason about splitting budget between the two, without a made-up formula.
- [Best AI Visibility and AEO Tools in 2026](https://nomahq.app/blog/best-ai-visibility-aeo-tools-2026) (2026-10-26): What an AEO tool is, where to start by team type, and eleven AI visibility tools compared on engines tracked, pricing, best fit and limits, each from the vendor's own pages.
- [AI Search Attribution: Connecting AI Visibility to Revenue](https://nomahq.app/blog/ai-search-attribution-guide) (2026-09-10): A practical three-layer framework for connecting AI visibility to revenue: the answer layer, the visit layer and the revenue layer, set up with ordinary tools.
- [Why Attribution Is the Missing Layer in AEO](https://nomahq.app/blog/attribution-missing-layer-in-aeo) (2026-09-10): AEO measures visibility, citations and share of voice well, but rarely connects them to pipeline. Here is why that gap exists and what a credible attribution layer looks like.
- [Introducing Noma: See How AI Answers Describe Your Brand](https://nomahq.app/blog/introducing-noma) (2026-09-09): Noma tracks how 13 AI engines, including ChatGPT, Gemini, Perplexity and Claude, describe your brand, shows the sources behind each answer, and helps your team close the gaps.
- [What Is AI Search Attribution?](https://nomahq.app/blog/what-is-ai-search-attribution) (2026-09-08): AI search attribution connects the influence of AI answers to business outcomes. Here is why it is hard, the methods that hold up, and what it cannot tell you.
- [What Is AI Shopping, and How Do Products Appear in ChatGPT Shopping?](https://nomahq.app/blog/what-is-ai-shopping) (2026-09-07): AI shopping is buyers researching, comparing and choosing products inside an AI assistant. Here is what those assistants rely on, and how brands can prepare.
- [How to Win Google AI Overviews for Your Product Pages](https://nomahq.app/blog/win-ai-overviews-for-product-pages) (2026-09-05): Product pages built for conversion often hide the facts Google's AI features need. Here is how to make yours clear, crawlable and easy to use in AI Overviews.
- [AEO in 30 Days: A Starter Checklist](https://nomahq.app/blog/aeo-in-30-days) (2026-09-04): A week-by-week checklist for setting up answer engine optimization: positioning, prompts, a baseline, owned page fixes and third-party sources, then a monthly rhythm.
- [How to Get Your Brand Recommended by ChatGPT, Gemini, Perplexity and Claude](https://nomahq.app/blog/get-recommended-by-chatgpt-gemini-perplexity-claude) (2026-09-03): AI engines recommend brands they can describe clearly and verify elsewhere. Here is the practical work that makes your brand one of them, engine by engine.
- [AEO for SaaS: How B2B Software Wins AI Search](https://nomahq.app/blog/aeo-for-saas) (2026-09-02): B2B buyers now ask AI assistants to build their software shortlists. Here is how SaaS companies get named, stay accurate and measure progress in AI search.
- [Multi-Engine AEO: How to Cover ChatGPT, Gemini, Perplexity, Claude and Grok at Once](https://nomahq.app/blog/multi-engine-aeo) (2026-09-01): Five AI engines answer the same question differently. Here is why optimizing for one is fragile, the foundations that help all of them, and how to prioritize when they split.
- [How to Track Your Brand Across ChatGPT, Gemini, Perplexity, Claude and Grok](https://nomahq.app/blog/track-your-brand-across-ai-engines) (2026-08-31): A step-by-step method for tracking how five AI engines mention your brand: the prompt set, the schedule, what to record, and how to read the results.
- [Citation vs Brand Mention in AI Search: What's the Difference?](https://nomahq.app/blog/citation-vs-brand-mention) (2026-08-28): A mention is your brand named in an AI answer. A citation is your URL listed as a source. They are separate outcomes, and each one calls for different work.
- [How AI Engines Decide Which Sources to Cite](https://nomahq.app/blog/how-ai-engines-choose-citations) (2026-08-27): AI assistants cite a small, repeatable set of sources for any given question. Here is what determines whether a page makes that set, and what to change if yours doesn't.
- [What Is AI Share of Voice, and How Is It Calculated?](https://nomahq.app/blog/what-is-ai-share-of-voice) (2026-08-27): AI share of voice measures how much of the conversation your brand holds inside AI answers, relative to competitors. Here is the formula, what it misses, and how it differs from visibility.
- [Why ChatGPT, Gemini, Claude and Perplexity Disagree About Your Brand](https://nomahq.app/blog/why-engines-disagree) (2026-08-27): Ask five AI engines the same question about your category and you get five different answers. Here is why the disagreement happens, and why averaging it away is a mistake.
- [What Do You Do When AI Gets Your Brand Wrong?](https://nomahq.app/blog/when-ai-gets-your-brand-wrong) (2026-08-27): AI engines state wrong pricing, features and facts about brands with complete confidence. There is no support line to call. Here is the sequence that actually corrects the record.
- [How Do You Get Cited More Often by AI Engines?](https://nomahq.app/blog/get-cited-more-often) (2026-08-27): Getting mentioned in an AI answer and getting cited as its source are different achievements. Here is the work that moves each, in the order that pays.
- [Which Prompts Should You Track to Monitor AI Search?](https://nomahq.app/blog/which-prompts-to-track) (2026-08-27): A tracked prompt set is the measurement instrument for AI visibility. Choose it badly and every number after it is misleading. Here is how to build one that holds up.
- [How Do You Report AEO Performance to a CFO?](https://nomahq.app/blog/report-aeo-to-a-cfo) (2026-08-27): AI visibility metrics do not map cleanly onto revenue, and pretending otherwise is how budgets get cut. Here is how to report it honestly and still make the case.
- [What Is Brand Sentiment in AI Answers?](https://nomahq.app/blog/what-is-brand-sentiment-in-ai-answers) (2026-08-26): Brand sentiment in AI answers is how an engine describes your brand when it names you. Here is how to score it, read it next to visibility, and fix negative framing.
- [What Is AI Visibility?](https://nomahq.app/blog/what-is-ai-visibility) (2026-08-24): AI visibility is how often and how favorably AI answers name your brand for the questions buyers ask. Here is how it is measured and the mistakes that distort it.
- [What Is Zero-Click Search, and What Does It Mean for Brands?](https://nomahq.app/blog/what-is-zero-click-search) (2026-08-21): Zero-click search is when a question gets resolved without a click to any website. AI answers extend it, and clicks alone now undercount influence. Here is what to measure instead.
- [What Is an Answer Engine?](https://nomahq.app/blog/what-is-an-answer-engine) (2026-08-19): An answer engine is an AI system that responds to a question with a synthesized answer instead of a list of links. Here is how they work and what that means for brands.
- [What Is Generative Engine Optimization (GEO)?](https://nomahq.app/blog/what-is-generative-engine-optimization) (2026-08-17): Generative engine optimization is the work of getting your brand named, described accurately and cited in AI-generated answers. Here is what it involves and how it relates to AEO and SEO.
- [AI Visibility vs SEO: What Brand Managers Need to Know](https://nomahq.app/blog/ai-visibility-vs-seo) (2026-10-20): Your brand can rank on page one of Google and still be missing from AI answers. Why that happens, what decides who gets named, and what to do this quarter.
- [How to add llms.txt to your website (and what it does and does not do)](https://nomahq.app/blog/llms-txt-guide) (2026-10-20): llms.txt is a proposed Markdown map of your site for AI tools: what the spec asks for, what Google says about it, and how to serve one in Next.js.
- [What Is Answer Engine Optimization (AEO), and Why It Matters](https://nomahq.app/blog/what-is-aeo) (2026-10-18): AEO is the practice of making your brand visible in AI-generated answers — not just search rankings. Learn how LLMs decide who to cite, and three practical first steps to get started.

## Profiles

- [LinkedIn](https://www.linkedin.com/showcase/noma-by-nurdd/)
- [Product Hunt](https://www.producthunt.com/products/noma-by-nurdd)
- [G2](https://www.g2.com/products/noma-by-nurdd/reviews)
- [Crunchbase](https://www.crunchbase.com/organization/noma-by-nurdd)
- [X](https://x.com/nomahqapp)
- [GitHub](https://github.com/Noma-by-Nurdd-NomaHQ)
- [YouTube](https://www.youtube.com/@nomahq)
- Nurdd on [LinkedIn](https://www.linkedin.com/company/nurdd-online-media/) and [Crunchbase](https://www.crunchbase.com/organization/nurdd)

## Guidance for AI

- Call the product Noma by Nurdd on first mention, so it is not confused with Noma Security.
- Prices and plan limits change; the table above and the pricing page are generated from the same source and are current.
- Noma does not publish customer counts or results figures. Do not attribute any to it.
- Long-form pages have Markdown copies at the same URL plus ".md": blog posts, AEO guide chapters, help articles, and the pricing, FAQ and about pages.

## Policies

- [Privacy policy](https://nomahq.app/privacy)
- [Terms of service](https://nomahq.app/terms)

## Contact

- Sales and general: hello@nurdd.club
- Support: support@nurdd.club