# What is gap analysis?

**Short answer:** Gap analysis lists the prompts where competitors are named and you are not, grouped by topic. It is the shortest path from a number to a task, because it tells you which question to go and win rather than just that a score is low.

- Last reviewed against the product: 2026-10-21
- Original page: https://nomahq.app/help/article/what-is-gap-analysis

## How to read it

- Start with topics where several prompts show the same gap. That is a pattern, not a one-off.
- Note which competitors hold those answers, and on which engines.
- Open the sources for those answers to see what the engines relied on.

## Turning a gap into work

1. Decide whether the fix is your own page or a third-party source.
2. For your own site, start a content draft aimed at the question.
3. For third-party sources, approach the pages the engines cite.
4. Re-run the prompts once the change is live, and watch the trend.