# How does Noma track AI search engines?

**Short answer:** Each tracked prompt is sent to every active engine once a day from a fresh session, so nothing carries over between runs. The full answer is stored, then parsed for brand mentions, competitor mentions, cited URLs and sentiment.

- Last reviewed against the product: 2026-10-21
- Original page: https://nomahq.app/help/article/how-noma-tracks-ai-search-engines

## Why every run uses a fresh session

An assistant that remembers an earlier conversation answers differently from how it answers a stranger. Your buyers are strangers to it, so each run starts clean, with no personalisation carried over.

## What is kept from each answer

- The full text of the answer, and which engine produced it.
- Every brand named, yours and your competitors'.
- Every URL cited.
- The sentiment of the language around your brand.

## Can I run a prompt now instead of waiting?

Yes. Any single prompt can be re-run on demand from its detail page, which is useful for checking a change you have just shipped rather than waiting for the next daily run.