# How do tags work?

**Short answer:** Tags group prompts so you can read visibility for one part of the business at a time. A prompt can carry several tags, and filtering the dashboard by a tag scopes every panel to that group.

- Last reviewed against the product: 2026-10-21
- Original page: https://nomahq.app/help/article/how-do-tags-work

## Ways teams use tags

- By product line or service.
- By buying stage: early research, comparison, decision.
- By audience: industry, company size or role.
- Branded versus category, to keep the two apart when reading results.

## Tags and the dashboard

Selecting a tag scopes every panel, including visibility, share of voice, sentiment and sources, to the prompts carrying it. A tag whose prompts have not changed is also the cleanest way to read a long-term trend.