# How do I add my brand and competitors?

**Short answer:** Competitors are set per project under Competitors. Noma proposes a starting set from the brands the engines already name alongside you, which usually reflects who the models consider comparable better than a list drawn up internally.

- Last reviewed against the product: 2026-10-21
- Original page: https://nomahq.app/help/article/adding-your-brand-and-competitors

## Why start from the suggested competitors

The brands an engine names next to you are the ones competing for the same answers. Your internal competitor list may include companies the engines never put in the same breath, and miss the ones they do.

## Who to add

- Brands that appear in the answers to your category prompts.
- The alternatives buyers compare you with in sales conversations.
- Newer entrants that keep turning up in answers, even if they are small.

## What competitors are used for

Every competitor is measured on the same prompts, days and engines as you. That pool is what share of voice is calculated against, and it is what gap analysis compares you with.